A KING OF ADVERTISING.

Wairarapa Age, Volume XXV, Issue 10713, 27 December 1913, Page 6

A KING OF ADVERTISING.

"Politics, law, divinity—everybody's doing it!" This is the opinion of Sir Thomas Dewar with regard to advertising, delivered in public at the Savoy Hotel last night before a distinguished gathering (says the London Daily Mail of October 21st). The occasion was a complimentary dinner and the presentation of a portrait, painted by Mr Colomon J. Soloman, R.A., to Mr Thomas J. Barratt, to mark his twenty-one years chairmanship and managership of Messrs A.. and F. . Pears. The portrait,.which w'aS;exhibited at tliis year's Academy, was presented on behalf of the company's shareholders. The entire business life of Mr Barratt has been a proof of the value of trade advertising, and this was emphasised by every speaker (adds the Main. "The prophet without honour is the man who doesn't know haw to advertise," declared Sir Thomas Dewar. On his right came appreciai tive applause from Sir Thomas LipIton. The remarkable nature of such advertising as lias made Pears' soap | famous was dwelt on—Mr Barratt's love for the artistic, his abhorrence of vulgarity ,and his original methods. Mr "Barratt; in reply, said people had tho idea that advertising put up the cost of the article'. His experience had proved to the contrary. Advertising enabled one to get such good results that the compensation much more than justified the outlay. A good article, well advertised, was the foundation of most modern fortunes..'ln the case of Pears' soap they had, despite the money spent on advertising, reduced the cost of production by 40 per cent.