A KING OF ADVERTISING.

Wairarapa Age, Volume XXV, Issue 10713, 6 December 1913, Page 2

A KING OF ADVERTISING.

"Politics, law. divinity— everybody's doing it!" This is the opinion of Sir Thomas Dewar with 'regard to advertising, delivered in public at the Savoy Hotel last night before adistinguished gathering .(says the' London Daily Mail, of October 21st); The occasion'''was a complimentary dinner and the presentation of a portrait, painted bjj Mr Sotoman J. Soloman, R.A., to "Mr Thomas J. Barratt, • to mark his twenty-one years' chairmanship and managership of Messrs A and F. Pears. >, The portrait, which'., was exhibited at this year's Academy, was presented osi behalf of the company's shareholders. The entire business life of "Mr Barratt has been a proof of the value of trade adver-. tising, and this was emphasised-by every speaker, adds the Mail., "The prophet without honour is the' man who doesn't knojv how to advertise 1 ," declared Sir Thomas Dewar. On his right came appreciative applause from Sir Thomas Ljpto.n. The remarkable nature of Such advertising as has made Pears' soap famous was dwelt on—Mr Barratt'sJove for the..,artistic, his abhorrence of vulgarity, • u-nd big original methods. Mr Barrett/in reply, said people had the idea that advertising put up.the cost of the article. '., : His experience had proved to the contrary. Advertising enabled one to get such results that the compensation much mqre than justified the outlay. A good article, well advertised, was the foundation of most modern fortunes. In the case of Pears' soap they had, despite -the money spent on advertising, reduced the cost of production by 40 per cent. -