GENERAL NEWS

Wairarapa Age, Volume XXXI, Issue 10713, 10 January 1913, Page 7

GENERAL NEWS

j "WHIT LIKE THE KIPLING." I One'of the Siamese papors recently published the following advertisement 'of the merits of its wares (says the "Daily Mail"): —The news of English Iwe tell the latest. Writ in perfectly I style and most earlifest. Do a murder get commit, we hear and tell of it. Do a mighty chief die, we publish it, and in borders of sombre. Staff has each one been college and writ like the Kipling and the Dickens. We circulate every town and extortionate not for advertisements. Buy it. By it. A GERMAN ADVERTISEMENT SCHEME. America has the reputation of having forgotten more about advertising methods than Europe has ever known ; but we doubt (the. "Westminster Gazette" says) whether the American business man ever devised a more ingenious method than that adopted recently bv a Dresden tailor, who 'is inter'alia' "Hoflicferant." He addressed his circulars, describing the excellence of his military tailoring, to officers of the reserve in immitation officia 1 envelopes, with the printed inscription, "for Mobilisation. f \ The distributors were dressed in military uniforms, and commenced operations simultaneously in several German 'towns. Wives of absent reservists were terrified by the appearance of the fateful cnvelooes at a time when mobilisation and European war were in the air. But the advertiser bad scored bis point by impressing his name upon his victim quite indelibly, which is. we are told, the essential And of advertising The idea is v.v.irme, surely, in the annals of nd<for boldness .and absolute callousness. A DISILLUSIONED BRIDE. At Sunbury, in Pennsylvania, William Wilcox, a wealthy retired manui faeturer, of Utiea, has .just been jilt'cd at the alter by his prospective bride, who refused to marry him when she found he was sixty-two years old (relates a London paper). For the, 'last six months Wilcox had been corresponding with: Miss Bella Miller, • who is a. native of Sunbury. He made her acquaintance through an advertise mont he had placed in the papers m search of a wife. Wilcox sent the girl, who is twenty years old, £2O to purchase her troussau, and she had. made all preparations for the marriage. Wilcox arrived at Sunbury according to arrangement, and after they met for the first time they went to the ; office of the .marriage license clerk, ' and then to the minister. When- they reached thf clergyman's home the girl asked Wilcox his age. He confessed to three score, and she refused to marry him. She tearfully made her way back home alone. She thought she had better stop before it was too late, she said. The TJtica man also took the next train honie. POPULAR BRITISH GOODS. A striking illustration has recently been given of the high estimation in which British goods are held in this country (says the Copenhagen correMgpondent of a London paper). . A .society to protect Danish Manufaeturj ere' goods has recently been organised here, and with a view of distinguishing the imported article from I the home-made one the latter is conI sp.icuouslv branded with a mark of I origin. Dunne a survey made by the I society's officials recently it wa,s found [that a certain home-made serge, in- ' stead of Saving the ■ Danish trade mark, was branded "best English serge," When asked to give an exI planation the maker said ' that he stamped the serge with the object ofenhancing the value of the article. The public wanted English-made Uergo. as being a guarantee for qual- ' ity. and if they knew that the ' in question was manufactured in Denmark they would not lie so willinc to buv it. In another case the society's offic ! als were told that Danis.li hrillimitine. embellished with a fancv English label, sold briskly, but if the buyer had any suspicion that it was manufactured on the premises he would not give anything for it.