Page 4 Advertisements Column 3

Wairarapa Age, Volume XXXII, Issue 3133, 9 March 1909, Page 4

/ERTEX THE OEIGINAL CELLULAR. HEALTHIEST & MOST COMFORTABLE UNDERCLOTHING FOR | SUMMER & WINTER., NOW SHOWING IN MERCERY WINDOW, rpHE true Principles on which tho X manufacture of clothing should be based are soon grasped when the functions of the skin and their iininensejinportauce are clearly understood. It is by the action of the skin that the body is enabled to maintain its normal temperature. The body's temperature in i health is about 06° in ail climate, both I at rest and during exercise. The warmth is made by the chemical changos in the body kept up by the foods and liquids wo take (i.e. the fuel). To main tain the normal temperature, it is the function of the skin to cbse its pores when the heat must be kept in, and to open them for evaporation, or the cooling process, when the body is becoming too warm. Hence, the first and most important points for consideration are—

1. Tho clothing must not interfere with the action of the skin; the skin must act freely and naturally, or there is clanger to health. 2. To prevant interference with the action of the skin, clothing must be porous, otherwise poisonous matters that should be thrown off readily by the skin are retained in the body, which, becoming unhealthy, is most liable to insidious diseases. 3. Clothing must be porous also in order that perspiration may escape as vapour, and that it may dry more quickly. It is evident that clothing must be a good non-conductor of heat; if otherwise, the action of thy skin will be interfered ! with by outer conditions of cold and [ heat. . Naturally, the first question is: What is the best non-conductor of heat for clothing ? The answer is: Air is the best nonconductor of heat. It is nearly 100 times a better non-conductor of heat than any fibre. It is evident, therefore that the best clothing is that which contains a due amount of AIR in its meshes. The question of fibre, whether wool, cotton, silk, or linen, is of little importance with regard to health compared with the absolute necessity of the presence of air m the interstices of clothing. The clothing to be healthy must enmesh air, and if this principle be carefully carried out, the causes of colds and illness will be very greatly reduced. It is easily washed and does not shrink. It is light and comfortable to wear and does not irritate tho most sensitive skin. It is vury durable.

J. L. MURRAY, " The Quality Draper," Nos. 51, 53, 111 and 113, QDEES STREET. MASTER!ON,

NEW GOODS. WE have just opened a choice selection of ART FERN POTS: All Sizes, >in.l a variety of Pleasing Designs. AFTERNOON TEA SETS, Selected China, New Patterns, and a largo assortment to choose from. PRICE'S from 25s to £6 LOs. ART VASES and ORNAMENTS. Something new and choice, very suitable for presents. All these goods are worth inspecting it" you want to bjautify your home or roakw a present. Fancy Department. LADIES' BLACK & TAN SHOES. VERY LATEST STYLES AND BEST QUALITY. DARK TAN, Cross Straps, pump soles 13/0 DARK TAN, Six Bar, pump soles .. 13/6 DARK TAN, Three Bar, pump soles IH/G TAN TIE SHOE, large eyelets .. 13/0 ROUND TOE SHOE, Gibson Tip .. (g/6 ROUND TOE DERBY SHOES . . 16/6 D. FINLAYSON & SON, BOOT AND SHOEMAKERS AND IMPORTERS, (Next to tne Post Office) MASTERTON. HER CHOICEST GIFT. THE Bride realises that her future happiness and the dignity of her home are assured by the possession of a CHALLEN PIANO. THE BEST THAT MONEY CAN BUY. Such a gift to a bride will be a lasting memento, and a challen Piano is a {present always acceptable. Beautiful in architectural design, faultless in construction, remarkable for responsiveness of action, and elegance of tone, the Challen Pianos command the respect and admiration of the elite of the musical profession. Our small monthly payment plan makes piano-buying easy. CHALLEN PIANOS, from 45 Guineas to 80 Guineas WELLINGTON PIANO CO., LTD., 169 LAMBTON QUAY, WELLINGTON. M'LEOD AND YOUNG, "THE ACADEMY/' Local Agents, E. R. WILSON Qualified DENTAL, SURGECN, (Next to Club Hotel), QUEEN STREET, MASTEETON. Open every evening, 7 to 8. Saturday afternoons and evenings, 7 to 8. All Extractions Absolutely Painless• and Free when Sets are Ordered. I