Page 4 Advertisements Column 3

Wairarapa Age, Volume XXXII, Issue 3124, 26 February 1909, Page 4

VERTEX THE OEIGINAL CELLULAR. HEALTHIEST & MO:T COMFORTABLE UNDERCLOTHING FOR , SUMMER & WINTER. NOW SHOWING IN SIERCEKY WINDOW, THE true Principles on which the manufacture of clothing should be based are soon grasped when the functions of the skin and their iuiinense_iinportatice are clearly understood. It is by the action of the skin that the body is enabled to maintain its normal temperature. The body's temperature in health is about 93° in all climatss, both at rest and during exercise. The warmth is made by the chemical changes in the body kept up by the foods and liquids we I take (i.e. the fuel). To maintain the 1 normal temperature, it is the function of the skin to cbse its poies when the heat must be kept in, and to open them for evaporation, or the cooling process, when the body is becoming too warm. Hence, the first and most important points for ' consideration are—i 1. The clothing must not interfere with the action of the skin; the skin must acl frooly and naturally, or there is danger to health. 2. To prevent interference with the action of the skin, clothing n.ust be porous, otherwise poisonous matters that should be thrown olf readily by the skin are retained in the body, which, becoming unhealthy, is most liable to insidious diseases. 3. Clothing must be porous also in order that perspiration may escape as vapour, and that it may dry more quickly. It is evident that clothing must be a good non-conductor of heat; if otherwise, the action of tlw skin will be interfered with by outer conditions of cold and ' heat. Naturally, the first question is -. What is the best non-condu'.tor of heat for clothing ? The answer is: Air is tbe best nonconductor of heat. It is nearly 100 times a better non-conductor of heat than any fibre. It is evident, therefore that the best clothing is that which contains a due amount of AIR in its meshes. The question of fibre, whether wool, cotton, silk, or linen, is of little importance with regard to health compared with the absolute necessity of the presence of air in tbe interstices of clothing. The clothing to be healthy must enmesh air, and if this principle be carefully carried eut, the causes of colds and illness will be very greatly reduced. It is easily washed and does not shrink. It is light and comfortable to wear and does not irritate the most sensitive skin. It is very durable. J. L. MURRAY. " The Quality Draper," Nos. 51, 53, 111 and 113, QUEEN STREET, MASTERION.

HEALTH BRAND. HIGH-CLASS FOOTWEAR FOB MEN AND WOMEN. TE are the sole agents fortius brand T V of ENGLISH MADE GOODS. Every pair is made from selected leather, Superior Finish and Newest Shape lasts. Call and see theui at the W.F.CA. Ltd., Ejot Department.

LADIES' BLACK & TAN SHOES. VERY LATEST STYLES AND BEST QUALITY. DAWK TAN, Cross Straps, pump soles 13/ C DARK TAN, Six Bar, pump soles .. 13/6 DARK TAN, Three Bar, pump soles IH/G TAN TIE SHOE, large eyelets .. 18/G ROUND TOE SHOE, Gibson Tip .. IG/0 ROUND TOE DERBY SHOES . . 16/6 D. FINLAYSON & SON. BOOT AND SHOEMAKERS AND IMPORTERS, (Next to tne Post Office) MASTERTOK HER CHOICEST GIFT. THE Bride realises tliafc her future happiness and the dignity of her home are assured by the possession of a CHALLEN PIANO. THE BEST THAT MONEY CAN BUY. Such a gift to a bride will be a lasting memonto, and a Challen Piano is a {present always acceptable. Beautiful in architectural design, faultless in construction, remarkable for responsiveness of action, and elegance of tone, the Challen Pianos command the respect and admiration of the elite of the musical profession. Our small monthly payment plan makes piano-buying easy.

CHALLEN PIANOS, from 45 Guineas to 80 Guineas WELLINGTON PIANO CO., LTD., 169 LAMBTON QUAY, WELLINGTON. M'LEOD AND YOUNG, "THE ACADEMY," Local. Agents E. R. WILSON, Qualified DENTAL SURGEON, (Next to Club Hotel), QUEEN STREET. MASTERTON. Open every evening, 7 to 8. Saturday afternoons and evenings, 7 to 8. All Extractions Absolutely Painless and Free when Sets are Ordered.