Page 4 Advertisements Column 3

Wairarapa Age, Volume XXXII, Issue 3115, 15 February 1909, Page 4

AERTEX / THE ORIGINAL CELLULAR. HEALTHIEST & COMFORTABLE UND&RCLOTHtNG FOR SUMMER &■ WINTER. NOW SHOWING IN WEEOERY WINDOW, mHE true Principles on which the X manufacture of clothing should be based are soon grasped when the functions of the skin and their iimnenseiniportance are clearly understood. It is by the action of the skin that tho body is enabled to maintain its normal temperature. The body's temperature in health is about -98° in all cliwiatis, both at rest and during exercise. The warmth is made by the chemical changes in the body kept up by the ioods and liquids we take (i.e. the fuel). To maintain the normal temperature, it is the function of the skin to cbse its poios when the heat must be kept in, and to open them for evaporation, or the cooling process, when the body is becoming too warm. Hence, the first and most important points for consideration are—1. The clothing must not interfere with the action of the skin ; the skin must acl freely and naturally, or there is danger to health. 2. To prevent interference with the action of the skin, clothing im>*t be porous, otherwise pois'onous mutters that should be thrown off readily by the skin are retained in the body, which, becoming unhealthy, is most liable to insidious diseases. 3. Clothing must be porous also in order that perspiration may escape as vapour, and that it may dry more quickly. It is evident that clothing must be a good non-conductor of heat; if otherwise, the action of thy skin will be interfered I with by outer conditions of cold and heat. Naturally, the first question is: What is the best non-condu'tor of heat for clothing ? The answer is: Air is the best nonconductor of heat. It is nearly 100 times a better non-conductor of heat than any fibre.

It is evident, therefore that the best clothing is that which contains a due amount of AIE in its meshes. The question of fibre, whether wool, cotton, silk, or linen, is of little importance with regard to health compared with the absolute necessity of the presence of air in the interstices of clothing. The clothing to be healthy must enmesh air, and if this principle be carefully carried out, the causes of colds and illness will be very greatly reduced. It is easily washed and does not shrink. It is light and comfortable to wear and does not irritate the most sensitive skin. It is very durable. J. L. MURRAY. "The Quality Draper," Nos. 51, .53, 111 and 113, QUEEN STREET, MASTER!ON.

3 PECIAL PRICES FOE THIS WEEK SEE OUR WINDOW. GLASS DISHES, • 9d, 1/6. SALAD BOWLS, 1/6,2/-. SUGAR b AS LN:S, yd, GLASS STAND DISHES, 2/9, 2/11. GLASS TABLE VASES, 6d, 1/-, 1/9. 2/JAM DISHES ON STANI-; 9d. KEY PATTERN TUMBLERS, 4deacfe. W.F.CA. Ltd,, 'FftfiCy Department.

LADIES' BLACK & TAN SHOES. VERY LATEST STYLES AND BEST OMLITY. DARK TAN, Cross Straps,,pump soles 13/0 DARK TAN, Six Bar., ,pump soles .. 13/6 DAIIK TAN, Three Bail-, pump soles 13/6 TAN TIE SHOE, large eyelets .. 13/6 ROUND TOE SHOE, Gibson Tip .. 16/6 ROUND TOE DERBY SHOES ■.. . 16/6

D. FINLAYSGN & SON BOOT AMU SHOEMAKERS AND IMPOETEES, (Next to trie Post Office) MASTEETON. CHALLEN PIANOS WILL LAST A LIFE-TIME. THE Challen Pianos have an honorable heredity of a century. They have also a'highly distinguished present character. By consistent progress in every piano essential, the Challen secures accumulating prosperity. wwwtaivtna THE BEST THAT MONEY CAN BUY. exemplify in themselves tcbe highest and noblest form of musical instrument, and occupy a ' lofty plane of superiority. You can afford a Challen Piano, for our small monthly payment plan makes piano buying easy. CHALLEN PIANOS, from 45 Guineas to 80 Guineas. WELLINGTON PIANO CO., LTD., 169 LAMBTON QUAY, WELLINGTON. 3TLEOD AND YOUNG, "THE ACADEMY," Local Agents E. E. WILSON, Qualified DENTAL SURGEON, (Next to Club Hotel), QUEEN STEEET, MASTEETON. Open every evening, 7 to 8. Saturday afternoons and evenings, 7 to 8. All Extractions Absolutely Painless and Free when Sets are Ordered.