Page 4 Advertisements Column 2

Wairarapa Age, Volume XXXII, Issue 3113, 11 February 1909, Page 4

AE.RTEX THE ORI r . jbjaL CELLULARHEALTHF iST & MOiST COMFORTABLE ENDLRCLOTHTNG FOR f iGMMEEA WINTER. NOW BKOW ISPG IN .MERCERY WINDOW, , 4HE true Principles on which the X manufacture of clothing should be i Waed are Eoon grasped when the func- ] tcoois of the skin and their immense iinI jportance are clearly understood. It is ' by the action of the skin that the body is enabled to maintain its normal temperature. The body's temperature in health is about 08° in all olwiatis, both at rest and during exercise. The warmth is made by the chemical changes in the body kept up by the foods and liquids we take (i.e. the fuel). To maintain Ihe normal temperature, it is the function of the skin to cbse its pores when the heat must be kept in, and to open them for evaporation, or the cooling process, when the body is becoming too warm. Hence, the first and most important points for consideration are—

1. The clothing must not interfere with the action of the skin ; the skin must a,cl freely and naturally, or there is danger to health. 2. To prevent interference with, the action of the skin, clothing be porous, otherwise poisonous matters that should be thrown off readily by the skin are retained in the body, which, becoming unhealthy, is most liable to insidious diseases. 3. Clothing must be porous also in order that perspiration may escape as vapour, and that it may dry more quickly. It is evident that clothing must be a good non-conductor of heat; if otherwise, the action of tlw skin will be interfered with by outer conditions of eold and heat. . Naturally, the first question is; What is the best non-condurtor of heat for clothing? The answer is: Air is the best nonconductor of heat. It is nearly 100 times a better non-conductor of heat than any It is evident, therefore that the best clothing is that which contains a due amount of AIR in its meshes. The question of fibre, whether wool, cotton, silk, or linen, is of little importance with regard to health compared with the absolute necessity of the presence of air in the interstices of clothing. The clothing to be healthy must enmesh air, and if this principle be carefully carried eut, the causes of oolds and illness will be very greatly reduced. It is easily washed and does not shrink. It is light and comfortable to wear and does not irritate the most sensitive skin. It is very durable. J. L. MURRAY, " The Quality Draper," Nos. 51, 53, 111 and 113, QUEEN STREET, MASTEEION.

SPECIAL PRICES FOR THIS WEEK SEE OUR WINDOW. GLASS DISHES, 9d, 1/6. SALAD BOWLS, 1/8,2/SUGAR BASINS, ad, GLASS STAND DISHES, 2/9, 2/11. GLASS TABLE VASES, 6d, 1/-, 1/9. 2/JAM DISHES ON STANI'J 9d. KEY PATTERN TUMBLERS, 4deach. Fancy Department.

LADIES' BLACK & TAN SHOES. VERY LATEST STYLES AND BEST QUALITY. DARK TAN, Cross Straps, pump soles 13/6 DABK TAN, Six Bar, pump soles .. 13/6 DARK TAN, Three Bar, pump soles 13/6 TAN TIE SHOE, large eyelets .. 13/6 ROUND TOE SHOE, Gibfson Ti» .. IG/6 ROUND TOE DERBY SHOES . . 16/6 D. FINLAYSON & SON. BOOT AMD SHOEMAKEES AND IMPORTERS, (Next to tne Post Office) MASTERTON. CHALLEN PIANOS WILL LAST A LIFE-TIME. !HE Chailen Pianos have an L honorable heredity of a century. They have also a highly distinguished present character. By consistent progress in every piano essential, the Chailen secures accumulating prosperity. THE BEST THAT MONEY CAN BUY. exemplify in themselves the highest and noblest form of musical instrument;, and occupy a lofty plane of superiority. You can afford a Chailen Piano, for our small monthly payment plan makes piano buying easy. CHALLEN PIANOS, from 45 Guineas to SO Guineas. WELLINGTON PIANO CO., LTD., 169 LAMBTON QUAY, WELLINGTON.

M'LEOD AND YOUNG, "THE ACADEMY/' Local Agents CLUB HOTEL, DANNEVIRKE. iIGHTOPPOSITE STATION. HARRY BAKER, Proprietor. MASTERT ON PERMANENT INVESTMENT & BUILDING SOCIETY. nnHE Society is prepared to receive money on DEPOSIT. For rates J. B KEITH, Manager.