Page 4 Advertisements Column 2

Wairarapa Age, Volume XXXII, Issue 3112, 10 February 1909, Page 4

AERTEX THE ORIGINAL CELLULAR. HEALTHIEST & MO.VI' COMFORTABLE UNDERCLOTHING- FOR SUMMER & WINTER. NOW SHOWING IN MERCERY WINDOW, npHE true Principles ou which the L manufacture of clothing should be uased are soon grasped when the functions of the skin and their immense importance are clearly understood. It is by the action of the skin that tho body is enabled to maintain its normal temperature. The body's temperature in health is about 98° in all chmat.'s, both at rest and during exercise. The warmth is made by the chemical changes in the body kept up by the foods and liquids we take (i.e. the fuel). To maintain the normal temperature, it is the function of the skin to cbse its pores when the heat | must be ktpt in, and to upon them for | evaporation, or the cooling process, when the body is becoming too warm Hence, the first and most importsnt points for consideration are—1. The clothing must not interfere with the action of the skin; the skin must aci freely and naturally, or there is danger to health. 2. To prevent interference with the " action of the skin, clothing m-. t be porous, otherwise poisonous matters that should be thrown off readily by the skin are retained in ths body, which, becoming unhealthy, is most liable to insidious diseases. 3. Clothing must be porous also in order that perspiration may escape as vapour, and that it may dry more quickly-

It is evident that clothing must be a o-ood non-conductor of heat; if otherwise, the action of th" skin will be interfered with by outer conditions cf cold and heat. . . Naturally, the first question is: W hat is the best non-condu\tor of heat for clothingr The answer is: Air is the best nonconductor of heat. It is nearly 100 times a better non-conductor of heat than any fibre. It is evident, therefore that the best clothing is that which contains a due amount of AIR in its meshes. The question of fibre, whether wool, cotton, silk, or linen, is of little importance with regard to health compared with the absoFute necessity of the presence of air in the interstices of clothing. The clothing to be healthy must enmesh air, and it this principle be carefully cairied out, the causes of colds and illness will be very greatly reduced. It is easily washed and does not shrink. It is light and comfortable to wear and does not Irritate the most sensitive skin. It is very durable. J. L. i » The Quality Draper," Nos. 51, 53, 111 aid 113, i QUEEN STREET, MASTER!ON. Ol FECIAL PRICES FOR THIS WEEK SEE OUR WINDOW. GLASS DISHES, 9d, 1/6. SALAD BOWLS, 1/6,2/-. SUGAR BASINS, «d, GLASS STAND DISHES, 2/9, 2/11. GLASS TABLE VASES, 6d, 1/ , 1/0. 2/JAM DISHES ON STAND; 9d. KEY PATTER:-.' TUMBLERS, 4deach. .F.CA. Ltd., Fancy Department.

LADIES' BLACK & TAN SHOES. VERY LATEST STYLES AND BEST QUALITY. DA UK TAN, Cross Strap.-, pump soles 13/(J DARK TAN, Six Bar, pump «oies .. 13/(> DARK TAN, Ttnvß 13hi\ pump soles l:i/<> TAN TIE SHOE, large eyelets .. i:'>/<'> ROUND TOE SHOE, Gibson IV .. ]i>/G ROUND TOE DERBY SHOES .. ]('■/■> D. FINLAYSON & SON. BOOT AND SHOEMAKERS AND I'MPORTERS, (Next to trie Post Office) MASTERTON. CHALLEN PIANOS WILL LAST A LIFE-TIME. rpHE Chailen Pianos have an Jl honorable heredity of a century. They have also a highly distinguished present character. By consistent progress in every piano essential, the Chailen secures accumulating prosperity.

exemplify in themselves the highest and noblest form of musical instrument, and occupy a lofty plane of superiority. You can afford a Ohallen Piano, for our su.all monthly payment plan makes piano buyCHALLEN PIANOS, from 45 Guineas to 80 Guineas. WELLINGTON PIANO CO., LTD., 169 LAMBTON QUAY, WELLINGTON. M'LEOB AND YOUNG, ' "THE ACADEMY," Local Agents CLUB HOTEL, DANNEVIRKE. HARRY BAKER, Proprietor. MASTBBTON PERMANENT INVESTMENT & BUILDING SOCIETY. ■*IHE Society is prepared to receive money on DEPOSIT. For rates J. B KEITH, Manager.