PROFESSOR HOLLO WAT AND ADVERTISING.

Tuapeka Times, Volume III, Issue 186, 31 August 1871, Page 6

PROFESSOR HOLLO WAT AND ADVERTISING.

The following letter, received by us lately, will give our readers some idea of Professor Holloway's style of advertising :—: — 533, Oxford-street, W. 0. , - London, April 14, 1871. The Proprietors Tixapbka Times.

Gentlemen, — Some eighteen months ag' >, I believe I made you an offer, through Messrs. Gordon and Gotch, of per annum for the weekly insertion of one of my advertisements with a block heading — the pills form to appear one week, that for the ointment another, alternating regularly, and inserting also once a week, amongst the reading matter, one of my paragraphs, which should be changed regularly to avoid repetition.

Now, as I am not aware whether those terms were ever proposed to you or not, I do myself the pleasure to repeat the offer to you direct, but, should you accept it, I would wish the account to pass through, the hands of the gentlemen before mentioned, to whom you will please send copies of the various issues of your paper in which my notices appear, as they send to me every month a large case containing all the papers from your part in which I advertise. They will hold themselves responsible to you for any sum that may become due ; and as they are nearer to you than I am, settlements can be promptly effected.

For your information, I take no credit, but pay their agent here monthly for all work shown to be done for me.

You are no doubt aware that I am the largest advertiser in the world, expending aunually about £60,000 in this item alone.

The real remuneration you may receive from me must not altogether be calculated on the sum I offer, but rather on the advantages you may probably derive from a connection with me, as I have the largest gallery in the world for newspapers and periodicals, and receive weekly- over 6,000 journals in all languages, and from all parts of the globe, irrespective of those published in the United Kingdom. The gaJlery is daily visited by merchants, literary men, and advertising agents ; as also by the editors of newspapers, who come to obtain materials on which to write their leading articles.

I am well aware that the Times, which is not unknown to me, is most excellently managed ; it reflects the highest credit upon you, and I therefore hope you will accept my offer. Presuming that you will do so, I send herewith sheets of advertisements and paragraphs, and will send the vignettes for headings by other opportunity, but you can at once go on advertising without them.

I do a large commission "business apart from my medicine irade, and take leave to enclose an old circular of mine relating thereto.

Again trusting you will agree to my proposal (for my offer 1 cannot possibly increase), and thereby commence a business relationship that may exist for many years to our mutual advantage ; and assuring you of my readiness at all times to serve you if T can be useful to you, I am, Gentlemen, Yours faithfully, Thomas Hollow ay. Observe the cant and humbug, combined with the good senso, used by the Professor. He is doubtless an adept at advertising. " You claw me and I'll claw you," Professor. You are right when you say the Times is " most excellently managed ; " undoubtedly you are ; and we can testify to the health-invigorating, bloodpurifying, properties of your "most excellent pills," which are "not unknown " to us.