Advertisement is a science as well understood in Paris as anywhere in the world, except, perhaps, the United States. Colonial tradesmen might well take a hint from those of Pans in the art of puffing. It is a treat to read the announcements in any first-olass Parisian paper, and note how eren the smallest matter* are put forward in the most enticing way. Thus, the linen sold at one ptablishment is described as "altogether a fresh and gracious poem. It is as soft as spring blossoms just shed fr»m the trees." Again, we are told thai; the effect of a certain cosmetic sold at another place is more than marrellous. People may enter the shop, aged by worry* work, sleeplessness, or years, and, after a few risits, they reappear in the world like the Sleeping Beauty of the Wood, as fresh and beautiful as at sixteen. " How muoh taste£2fr how much, talent ought a staymaker to possess!" cries another impassioned utterance. " The stays made by Madame X-— fie their wearers -like a glore. The effect is that of statuary. Nat eren the antique Venus was more exquisitely modelled than the lady who wears one of Madame X 's stays." We are told of eoaps and other preparations which hare the gift of perpetuating youth. One of them has been introduced by the Princess of Wales "at the Court of Windsor," and it is now the sole toilette water used by Queen Victoria and His Holiness the Pope"—an amusing collooation of illustrious names, which suggests that these two popentates are married, and lire together at Windsor. —Home News. In a California church while the pastor was reading the Bible a pistol in the congregation went off, and in the confusion tha deacon's hat with the day's contributions went off also. The outraged worshipers were at last accounts in search of that hat. There seems to be no doubt but that the heathen got the money all right for once. What a place does the well-ordered family afford for the oulture of all that is best in man! The affections here bloom in their greatest beauty; the sympathies become warm and ferrent, and the character finds an atmosphere for its best development.
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https://paperspast.natlib.govt.nz/newspapers/THS18800531.2.15.3
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Thames Star, Volume XI, Issue 3565, 31 May 1880, Page 2
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370Page 2 Advertisements Column 3 Thames Star, Volume XI, Issue 3565, 31 May 1880, Page 2
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