A DISTRIBUTING CENTRE.

Timaru Herald, Volume CXXIII, 8 April 1926, Page 3

A DISTRIBUTING CENTRE.

TLMARU’S GROWING PRESTIGE. DOMINION MOTORS ESTABLISHED “Realising the potentialities of South Canterbury as a business field, aiul the growing importance of Timaru ns 'a distributing centre. Dominion Motors Ltd., have decided to open a branch of their in Tnnaru, and with that end in view have se-

cured centrally situated promises in Stafford Street, known, as Lamborn’s Garage.” In making the abovo statement, Mr, Tattle, South Island manager for Dominion Motors, who is at present in Timaru in connection with the estab-

lishment ..of.- the new branch, informed a “Herald” representative that the Dominion Motors had boon established at Wellington for the past eight years, and also had branches at Auckland and ■Christchurch. The claims of South Canterbury as a rapidly prospering district, and also the geographical features 1 of Timaru, so suitable for distributing purposes, had of late become too' great to’overlook, • said Mr Tattle, arid although the tying up of capital in property was not altogether desired by motor importers operating so extern- .

sively as they did, the growth of their business in Timaru and surrounding districts had grown to such proportions that- the management had considered it necessary to open.'a branch where they could offer the best servico available to users of their cars.

Tho cars controlled by Dominion Motors, viz., Hudson. Chevrolet and Essex, are too well known to require much individual comment. Not only in New Zealand, but the world over, the famous Super Six Hudson, by its wonderful reliability, comfort, and remarkable economy, has become to bo fooked upon as the ideal servico car, especially where the conditions are such as call for speed without discomfort, and maximum service with a minimum outlay for running expenses. The Essex, a sister model of the Hudson, embodies the same high standard of workmanship as the bigger car, and.l combines to a remarkably high degree

the same factors of all-round economy arid pleasure-giving service. It is indeed worthy of note that both, these cans aro the product of a factory which has the largest output of six-cylinder engines in tho world. The Chevrolet — the world’s biggest complete car seller —also controlled by this firm, is sufficiently well known to South Canterbury motorists, as the low cost quality car. The daily output, between two ( and throe thousand, should bo all the guarantee necessary for this economical and very attractive little ‘car. Mr Tattle stated that his firm had ■ carefully weighed all consideration before deciding to open up in Timaru. They realised, however, that with such a solid and prosperous district almost unlifmited possibilities for expansion wero offered. The handy situation of Timaru as a seaport, and a distributing centre, was also a consideration that weighed heavily with them, and although the) question had not yet been definitely decided, he had' no doubt that in the future the Timaru establishment would assume even larger proportions than at present, such work necessarily involving a good deal of extra employment. Tho firm had. also decided to make a feature of their repair department, and it was the inten- , lion to establish it on up-to-dato lines with all tlve latest equipment and appliances in order that nothing but the best service could be rendered to their clients. Although the Timaru branch was only opened at tho commencement of the month, preparations are already being made for an enlargement of the present commodious premises, and tho

contract let for the erection of an up-to-date showroom on the vacant, fronting Stafford Street and adjoining tho entrance to tho garage. When completed it will possess a floor space of 50 feet by 40 feet, and will provide a very convenient and most suitable display room. “There are so many cars in the district already,” concluded Mr Tattle, “that we must provide them with tho best service possible. Service is our watchword, and no matter how trifling the complaint we are always pleased to bo able to extend it on all occasions.”