Page 4 Advertisements Column 3

Temuka Leader, Issue 2567, 12 October 1893, Page 4

PEE TT Y CONCEIT The enormous sales of the Waterbury havo led firms who do not care for a steady turn over at a legitimate profit to explore the purlieus of the Continent for cheap inferior "tickers"—we do not call them watches—with which to " run the Waterbury." These possess one virtue of showing the dealer a return of some J§o per pent on his outlay. That they should keep time is. a matter of no moment, so long as they resemble the Waterbury in outward appearance, style of casing, etc., with sufficient closeness to deceive a careless or unwary purchaser. Firms dc-i u £ this often say to us " What do we care 5 we pan make five shillings a watch more on them than we can pn yours; and as to keeping time, well, our troubles about that." Buyers requiring reliable watches can trust the Waterbury, and the public requiring the correct time should see that they get it. The gents' or ladies' Waterbury, gold filled or in sterling silver, are handsome, inexpensive, and durable ; whilst the nickel varieties ate ro, well known that they require no further tfacomraeifdation. It is a pretty conceit for here and there a stray trader to think his imports of the "Nebuchadnezzar," the "Gonbung," or som§ other specially titled monstrosity, has twf efipgfc «n the Waterbury markot, whilst for' ovwy w&tgh he nervously orders over one hundred Waterbnrys are always afloat for New Zealand. The real 'strength of the Waterbury lies in jjts absolute reliability, in other words its absolute Fgfusal to keep anything but the correct time, We sometimes see " tickers " —we still bar them any other title—offered for sale which are really wonderful combinations. They not only exhibit the whole of the celestial bodies on their faces, but keep time, or profess to, tell you the state of the money market, the amouut of a:iy partioular member's indebtedness at Bellamy's, and the name r.f the next bank to reconstruct in Australia. The Waterbury does not do this. It simply keeps correct time, and goes o» doing so. 1