A NEW THING IN ADVERTISING.

Temuka Leader, Issue 355, 17 February 1881, Page 2

A NEW THING IN ADVERTISING.

Persons travelling in the South, after, the close of the rebellion could see on the telegraph posts on every route leading into New Orleans and in all public thoroughfares large signs—' Buy your shirts off Moody.'—' Go to Moody's to, get your shirts, &c, #c.' One afternoon, a stranger entered the. shirt store, and addressed Mr Moody : ' I have come for my shirts." •'•""'- - ' Have you purchased shirts of us V . ' No, sir.' ' Oh, vou wish to purchase ?'. < No, sir. This morning I put on the bed some shirts to be washed, and when I went to my room after dinner, in place of the shirts I found this notice on my bed (producing a placard,; Go to Moody's and get your Bhirts') and so I have come for them.' <• What is your name, sir ?' 'Tom Ochiltree, of Texas,'and after asking his size and his room at the hotel. Mr Moody said : ' Very well, Mr Ochiltree, you will find your shirts at your room, and at once despatchad a dozen of his best linen shirts, to carry out the joke. As the joke found its way into the city papers, and was copied into all the provincial journals as a good joke upon: T. 0., Mr Moody got good value received in the way of advertising, and T.O. enjoyed the free shirts.—Detroit Free Press.