Remarkable Progress NEVILLE'S MODERN CAKE FACTORY

Taranaki Daily News, 30 September 1940, Page 24 (Supplement)

Remarkable Progress NEVILLE'S MODERN CAKE FACTORY

N0T so many years ago cake was looked upon as a luxury, but times have changed, cooking methods have been made easier and to-day cake is recognised as a necessary inclusion at morning and afternoon teas, teas and suppers. Without it these functions of daily routine wbuld be considered incomplete.

With the increasing demand for cake it is little wonder that cake manufacturing factories have sprung up throughout the world, with the consequent lessening of cooking in the homes. No factory can boast a higher record than that of Neville's Ltd., New Plymouth, Although a eomparatively new industry in Taranaki, having been established only twelve years, the firm has shown remarkable growth, until to-day, they are acknowledged as a most important link in Taranaki's industrial progress and one of the premier cake manufacturers in the Dominion. The factory in Water Lane is a dis-

progress since their commencement and to-day occupy the position of the fourth largest cake manufacturer in New Zealand. An idea of the enormous demand for their products may be gained from the fact that each year they use in fcake manufacture over 360,000 eggs and nine tons of butter. No doubt the use of these products accounts largely for the quality and flavour of iheir cakes, sponges and biscuits. With direct selling through their own shops and agencies middle merchants' proflts, freights and paeking are eliminated. Housewives have been quick to appreciate the low prices at which Neville ure which raakes ve by comparison, snt good quality it xey buy iiistead of 'arieties to choose tre large the goods are always fresh.