Page 6 Advertisements Column 3

Taranaki Daily News, 17 November 1922, Page 6

est designs, 2/6, 2/11, 3/6, 3/11 per yd; 40 inches wide. Cheek Ginghams and Zephyrs, 40in., 1/9, 2/6, 2/11; 27in. 1/- yd. Printed Voiles in very smart designs and colorings, 40in. wide, 2/6, 2/11,

THE ROLL-STUFFING STORY. MORE DECEPTION. OFFICIAL EXPLANATION. "A disgraceful attempt to mislead the public” is the way in which many business men have described a recent Prohibition advertiement on roll-stuffing. The advertisement referred to draws attention to the fact that there were 683,420 names on the roll last election, whilst there were at that time only 675,415 persons over 21 years of age in New Zealand. The inference drawn is that the balance of 8005 names were improperly placed upon the rolls by interested parties. The official explanation of this discrepancy is to be found in the New Zealand Year Book for 1920, page 102. Below the figures, which are the same as above, appears the following footnote:— "This excess of roll number over total population may be explained thus: The population quoted is the de facto population actually in the country; the roll number includes many •soldiers still abroad. Further, many thousands of deceased soldrers and others had not been removed from the rolls owing to lack of proof of death.” Now, it is obvious that whoever issued this advertisement must have investigated this matter pretty thoroughly—and it would he impossible to do so without their becoming cognisant of the perfectly satisfactory explanation issued in the Government publication. Yet that explanation is suppressed. Why? Simply for the purpose of concocting a preposterous story of roll-stuffing and backing it up with the offer of a large reward, to amateur spies. Of course this is just another example of the New Zealand Alliance's cunning tactics of misrepresentation. The mistake.the Alliance makes, however, is that it evidently takes New Zealanders for a nation of simpletons. But the public are “getting wise” to these people’s ingenuity in manipulating the truth so as to mislead. And the public will give its verdict at the poll-ing-booth—a big, definite Vote for Continuance by striking out the Two Bottom Lines.—Advt.