BETTER BUSINESS.

Taranaki Daily News, 20 September 1922, Page 8

BETTER BUSINESS.

•OPTIMISM AND SERVICE. A TALK TO BUSINESS MEN. The spirit of optimism and the spirit of service were the keynote of an address by Mr. John Wylie, of the Sheldon Institute, to the members of the Taranaki Chamber of Commerce at a luncheon at New Plymouth yesterday. Mr. Wylie’s remarks were mainly directed at the activities of the chamber, but most of them were none the less applicable to the community as a whole. The chair was taken by Mr. T. l List, president of the Chamber, and, after the loyal toast had been honored. he briefly introduced Mr. Wylie.

After referring to the fact that any prepared statement of facts would have to be altered owing to the cabled news of the last day or two, Mr. Wylie said that human nature was a tery fallible thing, and they were all subject to outside influences. He had been told that New Plymouth was not progressive and was inclined to be petty. He had to admit that his first experiences here were not of an optimistic nature, and that some of the business men spent too much time in decrying their possibilities and the men who were working for the improvement of conditions in the town. It was a great pity that men would not gain a broader vision and appreciate the good things they had about them.

Better business meant better human activity, and it resolved itself into a question of citizenship. There were two classes of people —those who grumbled and criticised, and others who might be called ‘•knockers,” i.e., those who hovered round the crowd knocking at opportunities. Like the •■knockers” on the doors, they were always on the outside. Then they found the other class —those who were on the inside of

every tiling, working for the love of the work, for the love of the cause, and working for the cause of business, thus making themselve/ better men able to render 'better service. In doing this they must, however, make it apparent to others that they doing good. Their community could not stand any nure than they could; it was either going forward or going backward, and it depended on the mature minds of the members of the community as to the direction in which that movement would be.

“The greater a man’s success the greater are his obligations to the public,” continued Mr. Wylie. “The problem of success resolves itself into not what can you get, but what can you give?” It is only during the last few years that men who have studied economics have agreed that true economics is not a question of getting but of giving, and before Lbey can get they must

"That is true economy. We hear a great deal of discussion and talk about democracy and service. Personal obligation must be taught, and if personal obligation is not taught by word and deed by the leading men of the community. it is going to be impossible to free the people from the shackles of servility. True democracy does not rest upon the pleasant expectation of receiving, but upon our unflinching selfsurrender being big enough to realise that we have to give the best we have through our minds and bodies. One man has said that democracy -is concerned with a lofty creed. Unless the leading men in the community are prepared to realise that fact about democracy the result is going to be chaos and failure. Tt is a very hard problem to face, but it is being solved more and more day by day. ’ Continuing. Mr. Wylie urged members to realise that the town was waiting, perhaps unconsciously, to see what they, as citizens, would do. He spoke of the numbers who. lacking sufficient selfesteem to come forward, only needed asking to take a share in serving the community. He urged them to get in every man and give him the opportunity of serving in the capacity for which ' Nature had best suited him. I "There has been quite a lot of pessi- | mistic talk ever since the war,” the I speaker went on, "of the tremendous difficulties confronting the business man, byit these had been passed to a very great degree, and the business man is the better for the trials. As far as New Plymouth is concerned, an optimistic •note is always the best. Optimism is a note which must ■be struck to get the Lest results. Relegate the pessimistic talk to the junk heap, and as you come into contact with other people, make up your minds that what you have to say to them must be positive, constructive, dcf.nite, strong, and there is no quibble or argument to it. Cut away vagaries; get down to facts. Realise your possibilities are greater than your limitations. Nothing succeeds like success, which is the result of enthusiasm and work, to every man who comes within your reach. It is their salvation, and it is going to be your pleasure.” Mr. Wylie went on to speak of drawing in again the "spasmodic fellow,” the man who was upset by trifles, and urged that they should realise with greater insistence- than ever before that the pleasure in life was in creating something. He spoke of criticising the right 1 thing, at the right moment, and in the right spirit. They should encourage to the greatest extent possible an increase of business in the town, nc matter whether it was to benefit themselves individually or others. They were handicapped in certain things in the town, but those should only strengthen them. They had every means for "boosting” New Plymouth, but they should "boost” in a broad way: not in a retail way, but in a wholesale way. Mr. Wylie concluded with advice to develop the idea of service by a campaign where posters, advertisements, and addresses would give the public the greatest idea of all. "I serve.” At the conclusion of his remarks, the speaker was heartily applauded and his health drank.

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