WELL ADVERTISED.

Taranaki Daily News, 27 June 1922, Page 3

WELL ADVERTISED.

PUBLICITY FOR NEW ZEALAND. “It is said that New Zealand should advertise,” said the Prime Minister when speaking to the members of the Association of British Manufacturers. "Perhaps we do not advertise enough. But I do not know that this country is not well advertised. There is a great deal of difference between advertising and boosting. Boosting is exaggerated advertising that is not always accepted as reliable. We do not go in for boosting New Zealand. We have simply arranged for one of the Government departments to have placed before the people of Britain an accurate account of the important events that happen here, of what we are doing and what we propose to do. “That information is being sent out at the present time, and it is marvellous to see the notice taken of New Zealand in the newspapers of Great Britain. I think that British people have a satisfactory and favorable impression of what is going on in New Zealand to-day. Our experience in connection with the last loan proves that. I have some financial friends in Wellington who used to chaff me about that loan. They used to ask me when it was going to be raised, and so forth. Well, one morning I met a banker and was able to tell him that the loan had been floated in London at 5 per cent. I asked him what he thought we had got for it. ‘You may have got £9B if you are lueky,’ he said. When I told him that the loan had been floated at par, he said: ‘Will you take £lO,OOO a year to come and manage the bank?”’ (Laughter.) “That loan compares very favorably with the loan that we raised twelve months ago,” added the Prime Minister. “We shall have to borrow again in the future for the development of the country, and I make this prediction to business men, that we will get the money at a lower rate of interest than we paid for the five million Itan the other day.”