HOW TO GET A BETTER PRICE FOR OUR BUTTER.

Taranaki Daily News, 17 April 1922, Page 7

HOW TO GET A BETTER PRICE FOR OUR BUTTER.

(To the Editor.) Sir, —Having had a number of years in the dairj r and provision trade in London. I would like to suggest what is needed to make the sale of New Zealand butter come up to the price of Danish or French. At present you send it in 561 b boxes. If some of it were put in 281 b boxes and put in 11b blocks, arid have the words “New Zealand produce” printed on each wrapper, it would be much more convenient for the shopkeeper to handle, also it would suit a lot of shopkeepers to buy 281bs, and get ±t fresh, than to have 56Ibs and go stale before they can sell it. French boxes have 241bs in rolls. I would like to mention that it would command a far better price if it could be sent every month all the year round, as the public like to be able to buy the same kind of butter, and don’t mind paying the price, providing it is good. It is a well-known fact in the trade that New Zealand butter is some of the finest that comes on the London market. Having it done up in 11b blocks it would stop a lot of the butter being sold as some other kind. Now a lot of it is sold as Somerset butter. One large firm buys tons of Russian and Siberian butter (cheap salt). They wash it, and mix New Zealand butter with it to get the flavor, color it, and sell it as Somerset butter. They send it out in lib blocks, and it is the same color and flavor all the year round. Lots of the New Zealand butter is put in Jib prints and sold as dairy butter from the west of England, not as New Zealand. I would suggest that you have a standard butter paper with a smart showy farm sketch printed on it, and “finest New Zealand produce” printed on it, and you would soon find all England after it.—l am, etc., W. H. PARR, Opunake, April 11.