AN UNSEEN FORCE

Taranaki Daily News, 2 March 1922, Page 3

AN UNSEEN FORCE

merchant, sceptical of tlie power of advertising, said that he could not “see the force of advertising.” “Ever have your hat blown off?” asked an advertising man. es,” said the merchant. “What blew it off?” “The wind.” “Did you ever see the wind?” “No.” “Well, advertising is like the wind —an invisible force. You can’t see it, but you can and will see the result just as you saw your hat go rolling down the street.” KEEP ON ADVERTISING. All prominent American business men pin their faith to advertising as the only force that can bring business back to normal. The manager of a great association of automobile industries told a gathering of manufacturers’ salesmen in New Jersey that the recovery of the market depended first of all on the effective use of advertising. “We have to reduce our marketing costs,” he said. “We have to make better arrangements for transportation; we have to analyse our sales department returns more closely and to demand closer economy and better results; we nave to ‘sell’ harder than ever; but above all Iwe must advertise more freely and more intelligently, because in that way only can we spread our distributing costs over an increasing volume of business.”.