NO RETAILER IS TOO SMALL TO ADVERTISE.

Taranaki Daily News, 7 February 1922, Page 8

NO RETAILER IS TOO SMALL TO ADVERTISE.

"Every retailer can advertise and should, and the most effective advertising procedure for increasing retail sales is through newspaper advertising backed up by window displays in retail stores,” says the New Orleans TimesPicavune. .. ‘•All stores, no matter how small, enjoy the opportunity of selling goods that' others, their 'manufacturers, advertise in' newspapers, and no store is so small that it cannot afford display windows. “Display windows arc an effective form of advertising that no store needs nor should deny itself. No store 1S too small to have a display window and all stores can stock newspaper advertised goods. Thus the smallest store can operate with the same goods and the same advertising sales force as the largest stores. Their success need be only relative success. The volume of their sales will be proportionate to their size and capital invested. “There are good and (here are bad forms of advertising. But no retailer woes wrong when he y handles goods advertised in the newspapers by others and who advertises these goods himself in his display windows. No retailer, no matter how sihall, can use the ex-cuse that he is too small to advertise.”