TO RESTORE BUSINESS.

Taranaki Daily News, 12 January 1922, Page 8

TO RESTORE BUSINESS.

ADVERTISING VERY NECESSARY. “Advertising is more necessary today to manufacturers and retailers than ever before. It can be used to help restore the proper balance of trade, produce more work through emptying the dealers’ shelves. The sooner any business, and especially the retail business, prices its present inventories so that the public will rush in and buy, the sooner salesmen who now have goods to sell will have an opportunity to get real substantial orders from the retailers,” declares William H. "Rankin, head of the advertising agency, bearing his name.

“Orders from retailers will help the manufactur.ers to make up their minds to sell their goods to the consumer through advertising. Such advertising, provided the price, and the quality of the merchandise are right, will help the retailer sell to the consumer at less cost than through any other means. “When you stop to consider that an advertiser' may use a national or local newspaper campaign at a cost of onetenth of a cent per home reached, you can readily understand why newspaper advertising pay£ so well. “If advertising can be used to restore proper buying by the consumer—and I know it can if properly used — then automatically the unemployment problem will be solved, and solved quickly. “So let us all set about to see what we can do to help solve this unemployment problem by getting behind a proi gresslve business campaign—and also -through our efforts to help the. retailors | clear their shelves through energetic land persistent advertising and salesman--