PUBLICITY DEPARTMENT.

Taranaki Daily News, 22 October 1921, Page 10

PUBLICITY DEPARTMENT.

SIR JAMES ALLEN’S SUGGESTIONS. London, August 24. Sir James Allen is confident that the appointment of a publicity officer for the New Zealand Government is likely to be of great value. As the result of a conference with Mr. Massey and with Mr. H. T. B. Drew, who has been with the Prime Minister as publicity officer, the High Commissioner has submitted a report to' the New Zealand Government. He has suggested the urgent need for publicity, both at this end and in New Zealand. The most urgent call of all, he affirms, is for communication between the Dominion and the High Commissioner’s office in London, and a closer touch between the two. He has suggested that the publicity officer should be a liaison officer between New Zealand and the London office, that he should spend part of his time in New Zealand and part in London, and that he should be in touch with all the departments, and learn from them what they have to tell fof the benefit of those on this side. He should assist in getting information concerning the Dominion into the British newspapers and magazines. He should see what produce and other things were needed for exhibition purposes and window display, and tell the departments on the other side. He should talk “New Zealand” in the vessels he travels by and in ail the countries he goes through.

Sir James Allen is convinced that such a liaison is a most important and necessary thing for the welfare of the Dommion.