MORALE OF ADVERTISING.

Taranaki Daily News, 1 June 1921, Page 3

MORALE OF ADVERTISING.

ITS SPREAD IN AMERICA, VERACITY ESSENTIAL. The moral aspect of advertising was dealt with by ‘Air. Charles Francis, of America, in an address to a representative gathering of business men. delivered during the luncheon hour at the Auckland Chamber of Commerce last week. Advertising, said Air. Francis, was closely associated with printing, and 1 education was a natural corollary of both, and the world-wide problem of today was to get the most out of it. Describing what had been done to rid America of immoral advertising, he explained that the movement was initiated by the advertising clubs, who persuaded the newspapers and magazine proprietors to accept only genuine material, and to assist in this direction the clubs probed deeply into all advertising. As an illustration of the moral standing of the advertising man he related how, prior to the annual convention of the advertising clubs, every pulpit in Toronto was filled by an advertising man. Dealing with the prohibition movement in America, Air. Francis stated that the magazines and newspapers had always played a dominant part in it, and it was going to stay. He then went on to deal with the possibility of excluding all spurious matter from thejiews columns of the papers, and expressed the opinion that it was in the hands of the newspaper proprietors to do. a lot to settle the unrest.. People were inclined to under-estimate the power of the Press, and it should be insisted upon that newspapers gave the people what was educative and right. Ttuth was an essential in reading matter as well as in advertising. Truth in advertising had been established, and it should now be the .endeavor to establish it in the reading matter, and in this respect newspapers and magazines could be greatly instrumental in educating the world.