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Taranaki Daily News, 16 April 1921, Page 10

“A London newspaper recently received £2060 for a single advertisement of a sale from a leading firm of London merchants,” says an American journal. “It is claimed to be a a world's record. The advertisement filled four pages, and the rate was £5OO a page. The statement is made that the same firm and its associated companies spent in the same newspaper over two hundred thousand dollars—£s3,ooo—during 1920. This item im worth noticing because it is symptomatic. There is an outbreak of big advertising in every part of the world. Most persons are under the impression that the disposition of merchants to fill pages of newspaper space is a new kind of American exaggeration. As a matter of fact, the world has a new awakening to the tremendous fbree of publicity, and business leaders everywhere are realising that they must get in the game or go out of business.. It isn’t American only ; it is world-wide, but it surely is funny to find John Bull trying to lead the procession. When it comes to going after business the old fellow is not so slow, and just now j he is sjriAting ta beat th# baadr