FAITH VERSUS FUNK.

Taranaki Daily News, 15 March 1921, Page 8

FAITH VERSUS FUNK.

NEW ZEALAND IS THE RICHEST LITTLE COUNTRY IN THE WORLD. Its wealth is thp wealth of Nature. It lies in our rich pastures and fertile fields and orchards —in our flocks and herds—in our tremendous and inexhaustible our mounttains of coal and iron—in our gracious climate. New Zealand’s chief job is the growing of meat, butter, cheese, and wool—food and raiment —things which the World must have. The production of primary products in America, and Europe has been gradth ally decreasing during the past few decades, while the consumption has been increasing. Therefore, the economic foundations of New Zealand are thoroughly sound and solid. The World (Will continue to require meat and wool and the other produce of our soil. No temporary slump at the other side of the Globe can affect New Zealand’s position. Abnormal conditions may accumulate stocks, and reduce the spending of millions of people—but only for a time. The world will soon be clamoring for our products —more ships than ever, loaded with our harvests, will be racing for the ports of Europe and America, and a golden tide will flow to New Zealand in return. During the decade 1909-1918, New Zealand received £256,000,000 for her exports, while she spent £20'7,000,000 on imports—a balance in favour of fortynine millions. The ratio represents the normal prosperity of New Zealand, and those figures will be kept in mind by far-seeing people. AVorking, not whining, will keep, New Zealand'busy—faith, not fear, will maintain progress —confidence, not cowardice, will keep the wheels of commerce turning. When someone stops advertising someone stops buying ; when someone stops buying someone stops producing. Advertising is the voice of business the symbol of confidence —the magic wand that creates and maintains demand and production. —The Charles Haines Advertising Agency, Ltd.