Page 9 Advertisements Column 1

Taranaki Daily News, 20 March 1920, Page 9

. AAXU A/Xl. UiA COST OF LIVING REDUCED BY ADVERTISING f Practical Demonstration by Manufacturer 3/- in ttj £ Price Reduction over 12 Months Possibly the greatest tribute ever paid to advertising is its value as a price reducer. It works this way—lf a manufacturer puts an article on the market without advertising, he has to get much bigger individual profit than the manufacturer who „ advertises. The reason is, that on a small turnover a larger percentage of profit is required before the producer can get a profit for himself. He gives his travellers, too, an almost superhuman to rell his goods to the retailers or distributors when there's no demand for them. Retailers as a class are very loth now t o buy any article which has not been advertised and a demand created. Unless they acted on this principle their shelves ,vould be full of goods the value of which no one knew except themselves and the enterp-ising salesman who talked him into the purchase. This indiscriminate buying has sent n)3n}> r »tc;ier bankrupt. Now, with an advertised line the article has first of all to be good, else it would not pay to advertise"it. if is the repeat sales from advertising which gives 'the manufacturer his profit, not the first sale. By advertising a demand is created from the public which gives the retailer confidence to stock the line. Then up go the .manufacturer's sales leaps and bounds. He finds that id." profit on an article on a large turnover will pay him far fetter than a larger profit; perhaps of 6d., on a small turnover. It pays, firstly, because selling at the cheap rate he still makes a larger profit in the aggregate on sales, and secondly, because he drives out competitors of inferior lines as they cannot sell at his price. Thus the public gain. Possibly the greatest demonstration of this condition which has ever been shown to the New Zealand public is in that popular remedy for pain Nicholas' "ASPRO " Tablets. Two years ago the manufacturers of Nicholas' "ASPRO " Tablets had to sell their 100 Tablets size at 7/6, and their 25 Tablets at 2/6. Even then they did not make a profit. Something had to be done. The article had been proved by the Federal Government Analyst, eulogised by the Prime Minister <jf Australia, and proclaimed the best commodity of its kind by a number of medical men. Everyone who heard of these facts of course bought the tablets. This gave the manufacturer the thought "Why, if I tell the millions of Australians and New Zealanders through the papers of the virtues of my Tablets, which I know myself are true, surely then I will obtain the sale nectlssarv to establish the line on a profitable basis to myself and the public." Then he started advertising He shouted from the housetops the virtues of his commodity. Showed how, by costly experiment, Aspirin could be made without containing tree Salicylic Acid the part that harms the heart. It is now well known how wonderful and effective Nicholas' "ASPRO » Tablets are. How they do not affect the heart, how they relieve Headache in 10 minutes, bring sweet sleep to ! the sleepless, nip Influenza in the bud, and relieve all Nerve pain. To sum up the result, the advertising campaign was a StujSendous success. Nicholas 1 "ASPRO » Tablets now have largest sale of any proprietary line in the medical world'in Australasia. The great fact that will interest the public, however, is the fact, that by advertising, such a tremendous demand was brought about that the proprietor was able to reduce the price to the public by fully 75 per cent The 7/6 size 3te now 4/6, the 2/6 size are now 1/6, and the 1/6 size are now 1 /-. The remarkable part about it is that at the higher prices the manufacturer was making no profit, at the low price he is making a satisfactory one. So advertising has been practically proved to be a true friend to the public and everyone else concerned.

Nicholas' "ASPRO" Tablets NOW 1/—l/6—4/6 At an Chemists. Don't be put off with a little white tablet that looks like "ASPRO." Demand "ASPRO" Tablets. F. ODEILL & CO, LTD, Factory Represeataiwes far New Zealand, Lata Quay, Wellington. Goldberg 4

CHOICE PROPERTIES FOR SALE. 60 ACRES. Very choice little Dairy Farm, situated Smiles from New Plymouth; coast land, very ri-h soil; 40 acres already been ploughed and resown; 12 subdivisions; corner section; two road frontages; situated 1 mile from factory and schooh Bow carrying 20 cows, horses, etc.; 5-roomed house, cowshed, and all necessary outbuildings; warm sunny •pot, well sheltered. Good buying at £65 per acre, about £750 cash. CAN BECOMMEND THIS I 30 60 ACRES. Choice liltle. Dairy Farm, situated between Bel) Block and Lepperton: all level and all been ploughed, sown down in grass and crops, 10 paddocks; nice new house of 5 rooms, only been erected 3 years, with all modern conveniences, wash-house, copper and tubs; handy to school, factory and railway t station; would make an ideal stud Jersey fariji. Price, only £75 per acre; easy terms. Sole agent. 200 ACRES. .Well improved Dairy Farm, situated within 3 miles of sea coast; over 150 acres been ploughed and regrassed; 15 paddocks, well fenced; good metalled road; 1% miles to school and factory; 6 miles from New Plymouth; will carry 70 cows, -:ow carrying £4 cows, 3 horses, 5 heifers, and other young stock; 2 good dwelling houses of 4 and 7 rooms respectively, cowshed, and all necessary outbuildings. Cheap at £27 per acre, £750 cash. Grand prospective value. ACRES, with splendid S-roomed house- I have just had placed in my hands for sale this beautiful home in New Plymouth, just outside borough. The house is up-to-date in every respeot, with splendid view of mountain and sea; an ideal home for retired farmer. Come and inspect. Price, £3,500; £IOOO cash, balance 5| per cent. Note.—Having had 25 years practical knowledge of Taranaki Land Values, I am therefore in a position to recommend clients where best to purchase. I will show you returns and finance you fov stock if required. E. JACKSON, Telephone 37aCOMMISSION AGENT op?. Coffee Palace NEW PLYMOUTH. Box 39 t [OBI [Ol [O] Qualify, Style, Finish, Durability. These are the Four Cardinal, Points of Excellence which Distinguish "OUR" Footwear r- from All Others LOWEST PRICES. LOWEST PRICES. Soli Agents New Plymouth District for Crocket and Jones' "HEALTH.BRAND" FOOTWEAR. DOCKRILLS', Bevon Street, QUALITY SHOE HOUSE, TELEPHONE No. 4 3 3, New Plymouth. o Egmont Coach & Carriage Factory (Under new, management). We have lately taken over the above factory, and are prepared to carry out all work entrusted to us, in a satisfactory manner. Each department of the business is tuider the charge of capable men. We specialise in the repairing of all kinds of farm implements. It. G. HORN, W.ROGERS, A. FINCH Proprietors* mt TO RETIRING FARMERS. nEE this cheap little settling down home, 1) acres freehold of beautiful land, ali ri grass, good orchard, house of 4 rooms, handy conveniences, and station and golf links. Few miles from Hamilton. Going concern, with 4 cows and separator, only £1350; £350 cashSpecial circumstances forcing the own» er to quit. You 'must hurry to get this cheap bargain^ Write or wire .appointment fo; inspection. MARTIN WILLIAMS, LAND AGENT HAMILTON. Sos 207. Thone P«l.