MOTOR AND CYCLE.

Taranaki Daily News, 18 July 1918, Page 7

MOTOR AND CYCLE.

THE LIGHT OAR. All developments in connection with the light cor are more or less in the melting pot, ait the present time, says the "Light Oar" England. One or two manufacturers and certain syndicates are working on the- basis of production of a fully-equipped car to co3t not more than £IOO after the war. On the other hand, a very large section of the motor industry is going to the .opposite extreme, and is concentrating upon the production of what is gradually becoming known as the "medium weight" car with an engine somewhat larger than the accepted light car standard, at a price in the neighborhood of £3OO. What may be termed tie neutral manufacturers are wavering between both ideals, but the tendency is distinctly an .outward one. It seems to ibe understood that if the small ear market is divided inso two closelydefined fields on a price basis of £l6O and £3OO respectively, manufacturers must necessarily chqose between one and the other . We presume that the notion is that if you place a car on the market at £223 when £l6O is about the limit of price of the cheaper and smaller, models and £3OO is the price of the larger and more expensive care, the cheap market will fight shy of it hecause they will think it is a cheap ear at a high price, and thS more expensive car market will be afraid to touch it. In selling cars it is necessary to consider the psychology of the "buyer as with any 'other commodity and we are afraid this idea is becoming deep rooted to the prejudice of the future of the type of light car which we have known during the last five years having an average nominal selling price of £2OO. As the war progresses the prospecta of producing a car to sell at £l5O diminish appreciably owing to the ever increasing cost of freighit, raw material and labour- It becomes apparent, therefore, that there are influences at work which tend to drive the modem light car into the £3OO medium weight car field. We shall then be whore we were in 1912. Now there are certain light car manufacturers who have had their hand on the pulse of the public and know perfectly well that if the entire industry concentrates upon the £3OO ear an open field is left for the American competition which ia feared after the war-

Tf, owing to the increase in freight enlarges, and perhaps the incidence of a protective tax, the price of a Ford car works out at £485 to £200.. it will stand , in a class by itself, free of any dangerous competition, which is worth bearing in mind. We must not bo misled by the abnormal prices which second-hand light cars have fetched during the war and assume from this fact that the public who purchase them will be just as willing to buy new cars after the wa* at £3OO as (hoy were to pay £2OO for the same article in 1814 In other words, we ; ; ihink that if the £2OO market is neglected the industry will bo making' a grave mistake, and we would further suggest that, if it is at all possible, every "effort should be made to produce a car at considerably below the price, bearing in mind, that the lower you go the wider the market that can be tapped- The demand is established for a two-seater ear iof moderate power and at a medium [price, and wo have not the slightest' doubt that such an article will command a ready sale after the war. We cannot help thinking that if the established light oar industry, plus the large car manufaourers, concentrate upon the £3OO medium weight car the: demand will not come up to the supply. Viewing the various factors which are tending to uiaike it less and less possible for this country to produce cheap cars in the future, such as the upward tendency of wages and the prices of materials, our faith in the future of the really cheap light car costing say,_£loo to £125 is rapidly diminishing, especially when it is borne in mind there does not appear to be a single factory with sufficient resources to produce such cars, but there is no justification for the manufacturers deciding to go to the opposite extreme and cut out the modern light car class altogether. THAT BACKACHE WORRIES ME. How many suffer constantly from lame, aching backs, and ddn't know why? Backache is kidney ache in most cases. You can't get rid of that Mho until you sure the cause—the kidneys. Doan's Backache Kidney Pills cure sick kidneys and thus drive away backache for good. New Zealand people have found quick relief "and lasting cures through this famous kidney remedy: Mrs J. Land, Ngaio Street, Fitzroy, New Plymouth, says: "A member of my family suffered a good deal from backache and other symptoms of kidney disorder. The pain in the back was very severe at times, in fact, so bad that every movement meant increased suu ring. One day a friend asked me had wc tried Doan's Backache Kidney Pills, and las we had not, urged me to get some without delay. I did so, and am de- [ lighted to tell you that three bottles effected a complete cure. Two years have elapsed since then, and there has been no return of any symptom ot kidney trouble all that time. I cannot speak too highly of Doan's Backache Kidney Pills and recommend this remedy with every confidence." Four years later, Mrs Land says: "Th 4 cure referred to above has proved permanent. Not a sign of kidney ailment has returned since Doan's Backache Kidney Pills were used six years ago." Doan's Backache Kidney Pills aro sold by all chemists and storekeepers at 3/per bottle (six bottles 16/0), or will be posted on receipt of price by Foster-Mo-' IClellan Co., 76 Pitt Street, Sydney. But, be sure you get DOAN'S. 1