Page 6 Advertisements Column 4

Taranaki Daily News, 30 May 1918, Page 6

In thinking of the Strategy of War —Don't Forget the Strategy of Business. The windpipe of an army is ita line of communication with its base. Cut that line and the army's life is as effectually cut off as is that of the man whose throat is gashed. The baae of any business is in the good-will "ml conTTdence of its trade —its customers, active or prospc ' - n J-will and confidence rest Oq acquaintance. Trade acquaintance is to a business wiiai. u:.: line of com"mnication is to an army. The wise military general sacrifices strength on the fighting line if necessary to insure his line of communication. The wise business general will do likewise. Effective, continuous advertising is the strongest protection for that vital point. Tarinaki Daily News, Serves a Buying Power Aggregating nearly Four Millions Annually. It reaches by its own spe«al motor car and motor service, as well as bus, cycle, and train, every part of Taranaki at early morn. It literally Covers Tarai...'.i. No other paper out 'e the four centres, equals its circulation, and every reader is a potential buyer with a lar 6 e spendin" power. Send to "le News 'or advertising- rates, or better still, send for our advertising manager, who will e you how to incvcus- your returns uy judicious publicity. An interview will cost you nothing; you jvill be under no You ought 1 be the gainer. Daily News Covers Taranaki.

Asthma CAN Be Cured Simple home treatment based on new theory* Hundreds testimonials prove correctness. Easy to use. Abolishes burning powders, etc. No in* ternal drugging to upset system. Effective for young and old. Quickly checks severity of attacks. Can be carried in pocket. Valuable medical treatise '* New Asthma Theory" sent ou receipt of 3d. in stamps (or postage. BRIDGE DRUG STORES, 1 Bridge Bldgs+ Karangahape Road, AUCKLAND

GIRLS, BEAUTIFY YOUR HAIR. Do you know that in less than ten minutes you can double the beauty of your hair? It becomes light, wavy, fluffy, abundant, and appears as soft, ■lustrous and charming as anyone could desire, after a simple wash with Rexona Soap. A delightful surprise awaits those whose hair has been neglected, or scraggy, dry, brittle, or thin. Rexona Soap cleanses the hair of all dust, dirt, ur excess oil, and in a few moments you have doubled the beauty of your hair. Rexona dissolves every pacitrle of dandr ¥, cleanses, purifies, and invigorates'alp, for ever stopping itching, a*' ' tag hair. If you care to have hair, and lots of it, get a tablet' oi Kuxona Soap to-day. 1/6 tablet obtainable everywhere