Page 6 Advertisements Column 1

Taranaki Daily News, 23 May 1918, Page 6

ifaMBCRY'S^ Beautiful Fur Sets and Collars. 6KUNK, FITCH, WOLF, OPPOSSUM, FOX, MUSQUASH, FOX ALINE, SQUIRREL .„ Blanket Coatings. COLORED AND CREAM. WARM WINTER COATS AND COSTUMES.' SEASONABLE GOODS AT AMBURY'S New Plymouth. £1 EFT EI

la thinking of the Strategy of War—Don't Forget the Strategy of Business. The windpipe of an army is its line of communication with its Mae. Cut that line and the army's life is as effectually cut . off as is that of the man whose throat is gashed. • t The base of any business is in the good-will and confidence of . _ Its trade—its customers, active or prospective- Good-will and. jf confidence rest on acquaintance. Tfesde acquaintance is to a business what the line of con* , inmication is to an army. The wise military general sacrifices strength on the fighting line if necessary to insure his line of communication. The wise business general will do likewise; Effective, continuous advertising is the strongest protection) In that vital point Taranaki Daiiy News, Serves a Baying Power Aggregating nearly Four Millions Annually. It reaches by its own special motor car and motor service, its well as bus, cycle, and train, every part of Taranaki at early morn. It' litcraliy covers Taranaki. No other paper outside the four centres, equals its circulation, and every reader is a potential buyer with a large spending power. Send to the News for advertising rates, or better still, send 'for our advertising manager, who will show you how to increase your returns by judicious publicity. An interview will , coat you nothing; you will be under no obligation. You ought to be the gainer. Daily News Covers Taranaki.

'ZTARANAKI, i **+. i.-ar-rtf wm *iii»m;.h/S supplies the milk m I suwlies the m liu' A r.iiurd blend of r PURE CEYLON TEA m® Don't spend good money on STALKY teaGet the tea that is " all tea" and "no waste." I * jo. QUALITY JBTAINAiM-r; STORK

HUAKT'S ESSENCE Mdcoldr«uedr. CmaZl-. SrasIWWILL CARE FOB YOU. Don't lie awake with cold feet listen, ing to the elock tick-tock, and wish yon could sleep. ACT. Get a North British Hot Water Bottle with "Unique" •topper. The coat it mall angarad to

THE IMPERIAL MEAT SUPPLY l;8*U. FRESH-KILLED, HIGH-QUAL-ygTt COVSBmSEST HEAT AX LOW f" PRICES. *T« OMe Englyshe" Corned Beef |--, * (no brine pump used); also our TomaBWL» ftumge «t 7d per lb (they are "all the WfrgP), Tripes, Kidney*, Ox Tails, lp?^- tb i*M 4tflj. Prime Porkers y«J*> fUriMMd at Current