Page 6 Advertisements Column 1

Taranaki Daily News, 10 May 1918, Page 6

fAMBURY' Beautiful Pur Sets and Collars. SKUNK, FITCH, WOLF, OPPOSSUM, FOX, MUSQUASH, FOX ALINE, SQUIRREL. - -» '-"v Blanket Coatings. , COLORED AND CREAM. WARM WINTER COATS AND COSTUMES' , SEASONABLE GOODS AT AMBURY'S B*o*«hopi New Plymouth.

The QtiAl jTI TEA C S*Oo* »-• 2/6 2/'4 X QUALITY QUALITY Cwe apualqr, mnirtea and drinlc SURATURA. It it neb in onne ot biHcr. |i a the heaklueA ind mofl < ecoaenaal toft,jm cao-buy , tky rr» obtainable all stores.

In thinking of the Strategy of War—Don't Forget the Strategy of Business. Die windpipe of *n army is its line of communication with its base. Cut that line and the army's life is as effectually cut off ts ia that of the man whose throat is gashed. The hue of any business is in the good-will and confidence of Us trade—its customers, active or prospective. Good-will and sonfidence rat on acquaintance. Trade acquaintance is to a business what the line of comminicatian is to an army. The wise military general sacrifices strength on the fighting Ine if necessary to insure his line of communication. The wise trainees general will do likewise. Effective, continuous advertising is the strongest protection Dor that vital point. Taraaaki Daily News, Serve* a Buying Power Aggregating nearly Fouv Millions Annually. * It reaches by its own special motor car and motor service, as well as bus, cycle, and train, every part of Taranaki at early morn. It literally covers Taranaki. Xo other paper outside the four centres, equals its circulation, and every nader is a potential buyer with a large spending power. Send to the News for advertising rates, or better still, send for our advertising manager, who will show you how to innrmo. your returns by judicious publicity. An interview will cost yon nothing; you will be-under no obligation. You ought to be the gainer. Daily News Covers Taranaki.

JTEW ZEALAND INSURANCE COMPANY, LIMITED. FUtE, MARINE and ACCIDENT IN--OURANCE in all Its branches accepted *t LOWEST CURRENT RATES. Branch Office: Corner of Brougham md Klpi; Streets, New Plymouth. Agrncitt throughout the province. JOHN PATON, Manager.