Page 6 Advertisements Column 1

Taranaki Daily News, 9 May 1918, Page 6

ffIMBURY'S^ Beautiful Fur Sets and Collars. i SKUNK, FITCH, WOLF, OPPOSSUM, FOX, MUSQUASH, FOXALINE, SQUIRREL, Blanket Coatings. COLORED AND CREAM. WARM WINTER COATS AND COSTUMES. SEASONABLE GOODS AT AMBURY'S Fwo shops New Plymouth. M EI m

r ZTARANAKI :f : . Li »^^/j2fe,;.iilSsfl supplies the mik A natural blend of PURE CEYLON TEA Don't spend goad money on STAHKY tea. Get the tea that is "all tea and "no waste." (OBTAINABLE AT ALL STOKE*

in thinking of the Strategy of War —Don't Forget the Strategy of Business. He windpipe of an army is its line of communication with its base. Cat that line and the army's life is as effectually cut off as is that of the man whose throat is gashed. The base of any business is in the good-will and confidence of its trade—its customers, active or prospective. Good-will and confidence rest on acquaintance. Trade acquaintance is to a business what the line of -comnnakatioa is to an army. The wise military general-sacrifices strength on the fighting Una if necessary to insure bis line of communication. The wise business general will do likewise. Effective, continuous advertising is the strongest protection for that vital point. Taraaaki Daily News, Serves a Baying Power Aggregating nearly Four Millions Annually. It reaches by its own special motor car and motor service, as well as bus, cycle, and train, every part of Taranaki at early morn. It literally covers Taranaki. No other paper outside the four centres, equals its circulation, and every reader is a potential buyer with a large spending power. Scad to the News for advertising rates, or better still, send tor our advertising manager, who will show you how to increase your returns by judicious publicity. An interview will tost you nothing; you will be under no obligation. You ought to be the gainer. Daily News Covers Taranaki.

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