Page 7 Advertisements Column 5

Taranaki Daily News, 20 April 1918, Page 7

HOW TO INCREASE SALES. THE COUNTRY STOREKEEPER'S PROBLEM. Country storekeepers often wonder' why many of their ustomers wait for their annual trip to the city in order to purchase clothing' and other necessities, while goods of equal quality, and often at a lower price can be secured locally. In many ways the country storekeeper lias an advantage over the city man. He buys on the same basis, as cash is cash, all tlio world over, and his rent and general expenses are conslucrably less. He knows his customers' requirements through yearti of personal dealings, yen the customers often desert him and buy goods in the city at every opportunity. The reason for this is not far to seek. City stores are much more up-to-date in their methods, particularly in their advertising and displaying their goods to the Best advantage. A brilliantlyliglitcd shop and artistically displayed stock draw the customers, and the rest is easy. In fact, everything depends cost of running, and atracs customers The cheapest possible form of advertising is a brilliant light. The most tastefully arranged stock looks dull and unattractive under a dull smoky kerosenp lamp or a dim acetylene jet. Hundreds of country storekeepers havo improved their shop lighting by having the "Wizard" Light installed., The purchase of a "Wizard" Lighting plant for a coutf-, try store is a sound and profitable investment, not an expense. It saves money every week owing to the cheap cost of running, and attracts customers all the time. One storekeeper informed a "Wizard'' traveller that before having the "Wizard" Light installed he was often compelled to carry materials to the door in order that the customer might distinguish the colors. Now he has a light nearly equal to daylight, and the shop is always the brightest and most attractive in the town. "Wizard" Lighting systems are equally satisfactory for store or private house lighting, and over 4,000 complete plants have already been sold in New Zealand. Prices for complete plants range from £l7 upwards. Write to H. H, Blake, tP.O. Box 63, Eltham. Phone 129,