Page 8 Advertisements Column 2

Taranaki Daily News, 18 March 1918, Page 8

A QUESTIONED ASKED AND ANSWERED. MR. G. W. HEAN INTERVIEWED. "May I ask why you have adopted the word "Hecnzo' as the registered name for Hean's Essence?" was a question put to Mr. Hean the other day. "I am glad you asked that," was the answer, ''as it gives me an opportunity of telling readers why I have taken a step that seems to he puzzling not a few. The-fact of the matter is, I have changed the name, of Hean's Essence to Hecnzo (which word I have registered as a trade ark) in order to protect the public against imitations of my preparation. "The success achieved by Hean's Essence has brought to light quite a minii«>r of people who arc seeking to make oney at the expense of the public and myself.. There have been discovered no less than seven imitators at work putting up inferior substitutes. If they had put up a cough mixture essence bearing their own name I would have had no quarrel with them, but in every instance they adopted a fictitious name of one syllable only, so that it might easily be confused with my name. Against some of these I have obtained New Zealand Supreme Court inductions, restraining them from further infringement of my rights. Others have discontinued imitating Hean's Essence without having to go to court. "The trade-marking of the word 'Heenzo,' and its appearance on the cartons and bottles of ail my preparati will safeguard buyers against piracy. It is worthy of mention just here that several of the imitations of Hean's Essence were such in name only. Upon analysis they were found to be largely composed of paregoric and laudanum, extracts of the deadly habit-forming opium drug, the inclusion of which in cough mixtures for family use cannot be too strongly discouraged. "I hope the public will fully realise the importance of availing themselves "f the protection which the trade mark leenzo' will afford them. Of course, there is still a good deal of genuine Hean's Essence distributed through the country which decs not bear the trade country which does not bear 'the trade mark name on the cartons and labels, but this will soon all be used up, and the name 'lleenzo' will quickly become as familiar as Hean's Essence is now." Heenzo (Hean's Essence) is sold by most chemists and stores, or sent prumpf \y post free on receipt of price, 2s, hew Hean's Pharmacy, Wanganui. 1