Page 4 Advertisements Column 3

Taranaki Daily News, 4 March 1918, Page 4

of Outstanding [Value and Beautiful Designs. After being on order for twelve months, these lovely embroideries are just landed. We are glad to get them and they are charged at the old prices. Every kind that is wanted is here for your inspection. Look them over to-day. Picot Edgings, 3d to 8d per yard, Frillings with insertion at top, lid and ,1s Id per yard. Cambric Edgings -with the new square point, 4d to Is yard. Organdie Edgings and Insertions, 8d to Is 9d per yard. Voile Edgings and Insertions with Guipure lace, Sd to 2* lid per yard. Ten-inch Flouncings, Bd>to 2s 6d per yard. 27-inch Flouncings, Is Od to 5s 6d per yard. Camisole Embroideries, Is 3d to 3s Gd per yard. Fine Beadings, 3d to 9d per yard. Direct Importers, New Plymouth. 1. To keep the heat of the body at an even temperature. 2. To satisfy public opinion and your own vanity. 3. Because when you arc welldreaacd in a cloth that suits you, in a coat that fits you, that is neat, clean, and comfortable, you feel better and think better, and as your acts are dependent on your feelings and thought, you act better. IT IS ACTION THAT COUNTS! Why go to the Modern Tailors for your clothes? 1. Because they have an excellent stock of high-class tweeds suitable for all seasons. (There are 406 patterns at Stratford and as many more at New Plymouth. 2. Because they only deal for cash and you get the benefit. 3. Beoause they are in touch witn the smartest designing houses in Great Britain, Franco and America, and they can show you fashions that will satisfy both public opinion and your vanity. 4. Because you want to be your best and smart neat comfortable clothes will help you. If you are well-clothed and co: fortable, alright; but if you want clothes there is no time like the present. You cannot afford to be less than your best for a single day. it is action that counts. filflSiW TAILORS, Stratford and New Plymouth. Why Cocker's Tailoring is Pre-Eminent AIM Quality and Reliability REPUTATION—-Taranaki-Wide H. COCKER, High-class Tailor and Costumier, DEVON STREET, NEW PLYMOUTH

Buyers of ladies' hose at. the Melbourne's sale are reminded that all hosiery now landing and in transit is showing a tremendous rise in cost and that directly the sale is over all lines will be considerably advanced. For instance, 2s 3d hose will be 2s lid; 2s lid hose will be 3s 6d; 3s Cd hose will be 4s 3a, Mid 4i 3d how will be 4b lid