Page 4 Advertisements Column 5

Taranaki Daily News, 8 February 1918, Page 4

Not for many years have all kinds of fish been so plentiful in the Oamaru harbor (says the Mail). Red cod arc more common than usual, trevalli aro now present in large shoals, ling, mullet, greenbone, kelp cod, rock cod, percli, kahawai, groper, dogfish, sharks, Bkates, and even porpoises are frequent visitors, while cray fish abound among the rocks. The value of advertising has been brought home in a most direct manner to a Christchurcli medical man and a leading business firm. An advertise* ment has been appearing exalting the virtues of a certain liquor, not exactly medicinal, and soliciting orders on application to a Post Office box number or a telephone number. Unfortunately a mistake was made in connection with the numbers, that for the telephone being given as the box number and vica versa. The owner of the box number has received many missives, asking, to his amazement, that a dozen bottles should be sent to the "enclosed address." The telephone number is that of the medical man. and his household has been kept busy informing thirty inquiries that "this ; not the address. Wo know nothing of the matter." Both gentlemen, needless to say, are now fully satisfied as to the value of advertising, though they do not view the matter in the same light as the proprietor of the liquor. MELBOURNE, LTD., FOR RELIABLE • STOCKINGS. Ladies, have you ever had the misfortune to buy a pair of stockings and find them go a nasty grey or purple color the first time they were washed? Of course, you have, as we know that to be a common experience of hundreds of women, who neglected to buy their hosiery from us. Melbourne all-wool cashmere hose will not lose their color either in wear or in laundry. This is the unaaked-for testimony of thousands of Taranaki and Wangnimi ladies, not counting the scores of customers from outside these districts, (n addition to quality, the prices are lower—quality for quality—than anything offered to-day in New Zealand. We quote: Ladies' all-wool plain cashmere hose, 2/3 pair; ribbed ditto 2/11; plain cashmere Llama finish 3/0; pure Llama, 3/11 and 4/6; Jason lisle thread with cashmere feet and tons, 2/11 pair.