Page 4 Advertisements Column 3

Taranaki Daily News, 26 October 1917, Page 4

Underskirts That Please by reason of their dainty, attractive styles, their superior qualities and their excellent workmanship. SEE WHITE'S SPECIAL DISPLAY OF THESE SUPEBIOR GARMENTS The newest ideas are shown IN SATEENS—SATIN ANE SlLK—black and all favourite colours at <5/6 to 49/6 each. Also IN LONGCLOTH—Iace trimmed and embroidery trimmed —in exclusive effects aud reliable qualities. Prices 4/11 to 25/Ideal underskirts suitable to wear with the short full slfirts to give th?m the flared effect so necessary for present styles— ORDER BY MAIL if you cannot call—we guarantee satisfaction. - White 8 Sons Direct Importers, Wew Plymouth. V

Box' 22 New Plymouth gept. 10, 1917. Dear Mr. Goodvalue, Price is tfie deciding factor providing the quality is equal. Quality is remembered long after the price is forgotten. These are old adages in the business world. Something'better would be the article which oiled to pind QUALITY AND PRICE —say "When you notice the quality you're astonished at the price." Yet it pays. Quality pays. Your suit or costume shall be made from cloth of the first quality —The dye shall be guaranteed—The wearing properties of the best. It shall be cut with experience—sewn with patience, fitted with care—and sold for service. Yet the prices are lower because of our efficient buying, systematio working and cash on delivery. We are ready to serve you, THE MODERN I riii-VMWj LIMITED, Stratford and New. Plymouth.

Why Cocker's Tailoring is Pre-Emineat AIM Quality and Reliability REPUTATION T aranaki-Wide H. COCKER, High-class Tailor and -Costumier, DEVON STREET. NEW PLYMOUTH.

Men's light summer underwear at the Melbourne. Pine cotton singlets, full size, half sleeves 1/3. Pants to match l/(i. Brown cotton singlets, very strong. 2/6. iPants to match 2/11. Merino singlets 3/11. Pants 4/(1. Fine English-made natural .singlets 4/6. Pants to match, 4a lid. Cellular singlets, Is lid. Sharland's Magnesia is particularly sothing when the digestion is,disturbed and there is a nasty taste.in the mouth,