Page 4 Advertisements Column 3

Taranaki Daily News, 25 October 1917, Page 4

by reason of their dainty, attractive styles, their superior qualities and their excellent workmanship. SEE WHITE'S SPECIAL DISPLAY OP THESE SUPERIOR GARMENTS The newest ideas are shown IN SATEENS-SATIN AND SlLK—black and all favourite colours at 6/6 to 49/6 each. Also IN LONGCLOTH—Iace trimmed and embroidery trimmed —in exclusive effects and reliable qualities. Prices 4/11 to 25/Ideal underskirts suitable to wear with the short full skirts to give them the flared effect so necessary for present styles— ORDER BY MAIL if you cannot call-»we guarantee satis faction. Direct Importers Vew Plymouth. Box.' 22 New Plymouth Sept. 10, 1917 Dear Mr. Goodvalue, Price is the deciding factor providing the quality is equal. Quality is remembered long after the price is forgotten. These are old adages in the business world. Something better would be the article which cj lied to mind QUALITY. AND PRICE —say "When you notice the quality you're astonished at the price." Yet it pays. Quality pays. Your suit or co&tume shall Be made from cloth of the first quality —The dye shall be guaranteed—The wearing properties of the best. It shall be cut with experience—sewn with patience, fitted with care—and sold for service. Yet the prices are lower because of our efficient buying, systematic working and cash on

We are ready to ferye you. MODERN mm® Stratford and New Plymouth. AIM- — Quality and Reliability REPUTATION — > Taranaki-Wide H. COCKER, High-class Tailor and Costumier, DEVON STREET, NEW PLYMOUTH.

Working men will find it to their advantage to purchase their requirements at the Melbourne Lid. For instance: Strong grey denims 5/fl; dark striped cotton tweed trousers 8/11; odd vests 5/11; odd coats 11/0 and 14/6; saddle trousers 10/0; Island hats with straps 1/9; men' 3 socks 1/-. 1/3, 1/6; '-'advance" iiavr drill shirts 5/6; famous "S.S.K." drill' shirts 5/11; polios braces 1/tit