Page 4 Advertisements Column 3

Taranaki Daily News, 24 October 1917, Page 4

Underskirts That Please by reason- of their dainty, attractive styles, their superior qualities and iheir excellent workmanship. SEE WHITE'S SPECIAL DISPLAY OP THESE SUPERIOR GARMENTS The newest ideas are shown IN SATEENS—SATIN AND SlLK—black and all favourite colours at 6/6 to 49/6 each. Also IN LONGCEOTH—Iace trimmed and embroidery trimmed —in exclusive effects, and reliable qualities. Prices 4/11 to 25/Ideal underskirts suitable to wear with the short full skirts to give them the flared effect so necev sary for present styles— ORDER BY MAIL if you cannot call—we guarantee Batis faction. White § Sons Direct Importers New Plymouth.

Bos. 1 22 f\ew Plymouth Sept. 10, 191-7. Dear Mr. Goodvalue, Price is the deciding factor providing the quality is equal. Quality is remembered long after the price is forgotten. These are old adages in the business world. Something better would be the article which died to mind QUALITY AND PKICE —say "When you notice the quality you're astonished at the price." Yet it pays. Quality pays. Your suit or costume shall be made from cloth of the first quality —The dye shall be guaranteed—The wearing properties of the best. It shall be cut with experience—sewn with patience, fitted with care—and sold for service. Yet tlie prices are lowc" because of our efficient buying, systematic working and cash on delivery. \Ve are ready to serve you, . THE MODERN TAILORS, LIMITED, Stratford and New Plymouth.

Why Cocker's Tailoring is Pre-Eminent AIM Quality and Reliability REPUTATION T aranaki-Wide H. COCKER, High-class Tailor and Costumier, DEVON STREET, NEW PLYMOUTH The X.Z. Loan and Mercantile Agency draw" attention to their supplementary bull fair at Stratford 011 Monday, 2!) th October. Particulars will be found on page 3 of this issue. "OZO TOOTH POWDER sterilizes the mouth, sweetens the breath and makes the teeth pearly white, and iuviaorates