Page 4 Advertisements Column 3

Taranaki Daily News, 20 September 1917, Page 4

which makes a direct appeal to the saving house-wife. unbleached, and of tough wearres'ißting quality at the best value price in Taranaki. Single width 1/6 yard. Double width 1/8 yard. In view of the enormous rise in prices, this sheeting offer is positively remarkable for value. Take prompt advantage and purchase present and future requirements NOW. A choice selection of various other lines as well as this special offering. PATTERNS SENT BY RETURN POST ON REQUEST. Cultivate the habit of shopping by post at Direct Importers,. Wew Plymouth.

Box- 22 New Plymouth Sept. 10, 1917. Dear Mr. Qoodvalue, Price is the deciding factor providing the quality is equal. Quality is remembered long after the price is forgotten. These are old adages in the business world. Something hetter would be the article which called to mind QUALITY AND PRICE —say "When you notice the quality you're astonished at the price." Yet it pays. Quality pays. Your suit or costume 1 shall be made from cloth of the first quality The dye shall be guaranteed—The wearing properties of the best. It shall be cut with experience—sewn with patience, fitted with care—and sold for service. Yet the prices are lower because of our efficient buying, systematic working and cash on delivery, We are ready to serve you, J THE MODERN TA3LORS, Stratford and New Plymouth.

Why Cocker's Tailoring is Pre-Eminent - AIM Quality and Reliability REPUTATION Taranaki-Wide H. COCKER, High-class Tailor and Costumier, DEVON STREET. NEW PLYMOUTH,

There is a charm in having pearly white teeth. Everybody may have that pleasure if they will uee "0Z0" TOOTH POWDER. 6d tint ever-when.