Page 6 Advertisements Column 2

Taranaki Daily News, 10 March 1917, Page 6

HOW TO INCREASE SALES. THE COUNTRY -STOREKEEPERS' PROBLEM. Country storekeepers often wonder why many of their customers wait for their annual trip to the city in order to purchase clothing and other necessities, while goods of equal quality and often at a lower price can be secured locally. In many ways the country storekeeper has an advantage over the city man. He buys on the same basis, as cash is cash the world over, and his rent and general expenses are considerably less. He kncjws his customers' requirements through yijars of personal dealings, yet the customers often desert him and buy goods in the city at every opportunity. The reason for this is not far to seek. City stores are much more up-to-date in their methods, particularly in advertising and displaying their goods to the best advantage. A brilliantly lighted shop and artistically displayed stock draw the customers, and the rest is easy. In fact, everything depends on this one point—attract the customer. The cheapest possible form of advertising is_a brilliant light. The most tastefully arranged stock looks dull and unattractive under a dull and smoky ■kerosene lamp or a dim acetylene jet. Hundreds of country storekeepers have improved their shop lighting by having t'e "yVizard" Light installed. The pui° chase of a '-'Wizard" Lighting Plant for a country store is a sound and profitable investment, not an expense. It saves money every week owing to the cheap cost of running, and attract? customers all the time. One storekeeper informed a "Wizard" traveller that before having the ""Wizard'' Light installed he was often compelled to carry materials to the door in order that the customers might distinguish the colors. Now he has a light equal to daylight, and the shop is always the brightest and most attractive in the town.

HAVE YOU EVER SUFFERED THE i AGONY OF NEURALGIA? There is no need to describe Neuralgia. .Those who have endured its tor'ments do not wish to recall it. Those who have ne\'er suffered could not under - stand. But this is unnecessary suffering. Neuralgia need not bj; endured. Dr. Sheldon's Magnetic Liniment has put an end to this martyrdom. Rub it on the forehead, back of the neck, on the gums. Dr. Sheldon's Magnetic Liniment smooijies out the pain, draws out the Neuralgia like a magnet. First, you enjoy a sensation of ease after pain, then refreshing sleep follows the relief. On awakening, you realise that Dr. Sheldon's Magnetic Liniment is your safeguard and refuge agajnst inture attacks. A Is fid bottle oi Dr. Sheldon's Magnetic Liniment will convince you that it will banish all pain. A 3s bottle provides protection for all the family. Obtainable everywhere,