Why does somo'tobacco burn tlie tongue ? Experts now tell us that mois ture is the offender. Common-sensf, too! The moistlire turns to steam during the combustion of the tobacco, and this hot steam naturally burns the tongue. Hence the dryer the tobacco, the cooler the smoke and the better the value, because that surplus moisture adds to weight. Gold Pouch, the Xew Zealand-grown tobacco, never bites or burns the tongue. It is pure, genuine tobacco, without excess moisture. Unequalled in combustibility—burns freely down to the iast whiff. New Zealand soil and climate alone can produce a tobacco so mild, so mellow, and with such perfect burning properties. Try it — 2%oz for Is; »11 tobacconist* '
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https://paperspast.natlib.govt.nz/newspapers/TDN19170126.2.35.4
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Taranaki Daily News, 26 January 1917, Page 5
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114Page 5 Advertisements Column 4 Taranaki Daily News, 26 January 1917, Page 5
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