Why does some tobacco burn the tongue? Experts now tell us that mois ture is the ofl'ender. Common-sensr, too! The moisture turns to steam during the combustion of the tobacco, and this hot steam naturally burns the tongue. Hence the dryer the tobacco, the cooler the smoke and tho better the value, because that surplus ,moisturo adds to weight. Gold Pouch, 'the New Zealand-grown tobacco, never bites or burns the tongue. It is pure, genuine tobacco, without excess moisture. Unequalled in combustibility—burns freely down to the last whiff. New Zealand soil and climate alone can produce a tobacco so mild, so mellow, and with such perfect burning properties. Try it —2'/ooz for Is: all tobacconists? 7
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https://paperspast.natlib.govt.nz/newspapers/TDN19170110.2.38.2
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Taranaki Daily News, 10 January 1917, Page 5
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116Page 5 Advertisements Column 2 Taranaki Daily News, 10 January 1917, Page 5
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