"NOTHING SUCCEEDS LIKE SUCCESS." THE OLD ADAftE ITS FULFILMENT. The proverb certainly has it that "No thing succeeds like success," and the discerning individual asks himself why it is so. The answer i& simple, the reason behind the proverb being merely a confirmation of the old principle of "cause and effect." In the commercial world, success is usually achieved only after the merchant has convinced his customers by good seiviec and unfailing courtesy and attention, that his word is to be relied upon, and that when he recommends an article the customer can depend upon getting a> least full market value for his money. The wise merchant values this trust, as he knows that a satisfied customer is a most convincing advertisement, and is usually the means of influencing his friends to send along their business also Thus the old proverb is literally true, but the fact remains that it is true methods used to secure the success that produce the results, and it is only by a constant application of these methods that a lasting success can be obtained. There has been probably no better exemplification of this proverbial phrase than the success which the. "Wizard" Light has experienced. Throughout the Dominion it is the same—people everywhere are following their neighbours' advice, and installing a "Wizard" Light. The New Zealand agents. Messrs. Early Bros., 5!) Cuba Street, Wellington, may compliment themselves now that they have reached the stage that the "Wizard" is really selling itself, its outstanding claims for superiority over all other systems and over all imitations, being recognised by everyone. Each new customer will find, too, that he will become a walking and talking advertisment for the "Wizard" Light. It is the way "Wizard" Light users talk about their plants which has. simply set the ball' of success rolling for Messrs Early Bros., and though the devotees of rival systems and imitation hollnw-v're air-petrol plants have set themselves to divert attenion from the "Wizaid," it is not a bit of use —success has come, merit is being recognised, and people will have the genuine match-lit "Wizard" Light, with the new flexible gas mantles and moth and fly-proof globes. Mr. Robert Madill, of Hamilton, is one of New Zealand's shrewd men who knows a good thing when be gets it. Here is what he says of his "Wizard" Light:— "I am pleased to say that trie four 'Wizard' Lights which you fitted in my home are giving me, every satisfaction. 'Die quality of the light is all that could b; de.'ired, and the running cost is very low indeed. I am continually recommending the "Wizzard" to their friends, to my friends, believing it to be the best I have seen." There is positively no one in the country t«ho should not be interested m the -Wizard" Light. I*, is thi one light which cuts in half the cost of other systems, ant 3t the same time (jives a better, whiter iti;d softer light 'han any other. E'fi.ilors testify to a "Wizard" paying for itself in increased sales within a few v.Meks. Public bodies and churchgoers would not be without a "Wizard" Light in their buildings; and private people everywhere are recommending the "Wizard" to their friends. "Wizard" Lighting Systems are guaranteed for five years, and the firm undertakes to replace free of charge any part with the exception oi such accessories as mantles, etc., that may wear out or prove defective within that tim.\ All country residents are advised to write to Messrs. Early Bros., 5!) Cuba Street, Wellington, for full particulars and prices. <tC
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Taranaki Daily News, 9 December 1916, Page 6
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597Page 6 Advertisements Column 3 Taranaki Daily News, 9 December 1916, Page 6
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