NEWSPAPER ADVERTISING.
UNIVERSALLY ACKXOWLKDGKD TO ISI-: THE LEADING FORM. All advertising is good, but sunn.' advertising is bettor than others. Newspaper adverti.-ing is the best ,method of obtaining; publicity, because everybody reads a newspaper. No matter what may be the sphere of activity in .which men and women are engaged, the reading of a newspaper is a fundamental part of their daily education, and we are so constituted in this age that advertising matter appeals to the intelligence with the same force as editorials and news.
Newspapers are within easy reach; other advertising matter must actually be forced upon the attention.
The newspaper to-day requires very little to recommend it as the advertising medium par excellence. Its merits are obvious, and are so thoroughly recognised that the most enterprising merchant considers an outlay on publicity in its columns the first essential to success.
He knows full well that the merchandise which he offers to the public has the best chance of securing popularity through a newspaper which possesses the confidence of purchasers, anc! his goods participate in the reputation enjoyed by the newspaper.
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https://paperspast.natlib.govt.nz/newspapers/TDN19160812.2.36
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Taranaki Daily News, 12 August 1916, Page 9
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183NEWSPAPER ADVERTISING. Taranaki Daily News, 12 August 1916, Page 9
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