£4,000,000 IN TWENTY YEARS.

Taranaki Daily News, 1 October 1915, Page 7

£4,000,000 IN TWENTY YEARS.

| ROMANCES OP ADVERTISING. Even in America, where men of the | type of Get-Erch-Quiek Wallingford abound, the career of Mr. Chariea WBiliam Post, of Washington, who died re- [ cently, was a notable one. Mr. Post was proprietor of Grape-Nuts, known by every man, woman and child in the kingdom. He left the huge fortune of £4,294,423, and as he did not begin his [manufacture of foods until 1894, Iris [great wealth, most of which has been bequeathed to his/ wife, who was formerly his shorthand writer and typist, has been built up in the space of twenty years. It was at an old barn near Baitle Greek, in the States, that Mr. Post began the manufacture of patent foods on a small scale. To-day on the same site stands the huge model plant known as the White City, where thousands of men and women are employed, and on which £200,000 per annum in advertising has been spent. Other notable instances of fortunes derived from the manufacture of patent foods and medicines are:—Mr. James Epps, of the famous cocoa firta, £735,837; Mr. Fred Boden Benger, of Banger's [Food, £420,807; Mr. Johao Carl Gust&V. Mellin, of Mellin's Food, £114,218; Senator the Hon. Geo. Taylor Fulford, proprietor of Dr. Williams' Pink Pills, £1,311,000; Mr. Jeremiah James Colman, of Colman's Mustard and Starch, £687,024; Mr. George Handyside, of Handyside Consumption Cure, £147,860; Mr. Walter Tom Owbridge, of Owbridge's Lung Tonic, £112,214; Mr. Robert Dyer Commans, of Areca Nut Tooth Paste, £119,777; Mr. Thomas Beecham, of Beecham's Mis, £199,777; Mr. Alfred B. Scott, of Scott's Emulsion (Emrlish urn. perty), £174,947. P