Page 2 Advertisements Column 5

Taranaki Daily News, 16 August 1915, Page 2

The Second Article of a serie* that Every Housewife Should Read. It is indeed bard for the New Zealand housewife to realise the remarkable changes that have occurred in the tea trade within the last eight months—changes which have resulted in greatly increased prices. ' As was shown in the lirst article of this series, tea is in great demand as the beveraee of the ?5 million men who are under arm? to-day, clue to the fact that it is the most stimulating and invigorating drink—-easily transported and easilv handled. But there is another element which exerts almost as great an influence in the steadily rising cost of tea. This factor is Russia with its enormous population of over 160 millions, which, at the stroke of a pen—in almost a single night—has been turned into nadolol tea drinkers. What this means is readily seen when one considers that until September' last the Russian people consumed less than 1 lb. of tea per head per annum ; whereas in our own Maorilimd the average is over 7-Mbs, of tea per head per annum. Moreover, the money previously spent on other beverages by Russia is now available for tea. Hence at the tea auctions, enormous quantities have been bought by Russian

'. representatives, who readily pay increasing prices to secure what they want. . (I As a result, tea to-day costs the 11 blender in New Zealand an average of to 3d. per lb. more than eight months ago, and, unless he is to face an enormous loss, he ~ lias only two alternatives —tb - reduce his quality or increase his prices. Either course is reasonable, and .. there is no escape—unless, before the war, he was charging. an excessive price for inferior tea. , If so, he is still able to sell the • same grade at the old figure and ' probably still make a good profit"Amber Tips" policy has always been to give the best value the world can produce at the most reasonable prices. It has been decided to continue this policy, therefore the price has been slight- ': ly increased—by 2d. per lb. Although advised by many to reduce costs by the admixture of harsher, inferior and loss healthful teas, the proprietors are determined to maintain that standard of quality and value which has made '\AmberTips" (he most widely sold blend in the Dominion to-day—the most largely sold blend of any country in the world in proportion to population. Thus, if the name " Ambet Tips" is on the packet, you know that it contains the iinest, purest and best tea.that can be produced for the money—thai it contains a tea which is so pure and healthful that it can be used by children,, and by those with the weakest digestion, without harm. * 'di is also well to remember that "Amber Tips" gives more cups of delicious, fragrant tea of delightl'ul flavour. Thus it still costs you less than othersit is still the cheapent tea in the Dominion, even though the prices have been sliuhlly incroased. We believe that the housewives of New Zealand would rather secure the. finest value that, can be given—even at a slightly increased price—than that quality and values should be cheapened. It is now for yon to show whether you approve of this decision or not. | l/ 10, 2/-, 2/2 per lb. I The only tea that has to increase its prices—the foregoing will tell you why. It was the steamer Hesperus That sailed the wintry sea, But the skipper bold had un awful cold, And was sad as sad could be, But his daughter fair, with the golden • hftir, Said, "Father, no words could be truer, No cure on earth has half the worth Of Woods' Great Peppermigt Cure,'* 2