Page 7 Advertisements Column 5

Taranaki Daily News, 3 August 1915, Page 7

Why Tea Costs More— The Second Article of a series that Every Housewife Should Read. If is indeed hard for the New Zealand housewife to realise the remarkable changes that have occurred in the, tea trade within the last eight months—changes which have resulted in greatly increased prices. As was shown in the first article of this series, tea is in great demand as the beverage of the 25 million men who are under arm? to-day, due to the fact that it is the most stimulating and invigorating drink—easily transported and easily handled. But there is another element which exerts almost as meat an influence in the steadilv '''sintf cost of tea. This factor is Russia with its enormous population of over 160 millions, which, at the stroke of a pen—in almost a single night—has been turned into natior of tea drinkers. What this means is readily seen when one considers that until September last the Russian people consumed less than 1 lb. of tea per bead per annum ; whereas in our own Maoriland the average is over 7|lbs, of tea per head per , annum. Moreover, the money previously spent on other beverages by Russia is now available for tea. Hence at the tea auctions, enormous quantities have been bought by Russian representatives, who readily pay increasing prices to secure what they want. As a result, tea to-day costs the blender in New Zealand an average of to 3d. per lb. more than eight months ago, and, unless he is to face an enormous loss, he has only two alternatives —to reduce his quality or increase his prices. Either course is reasonable, and there is no escape—unless, before the war, he was charging an excessive price for inferior tea. If so. he is still able to sell the same grade at the old figure and probabjy still make a good profit. "Amber Tips" policy has always been to give the best value the world can produce at the most reasonable prices. It has been decided to continue this policy, therefore the price has been slightly increased—by 2d. per lb. Although advised by many to reduce cost* by the admixture of harsher, inferior and lest healthful teas, the proprietors are determined to maintain that standard of quality and value which has made "Amber Tips" the most widely sold blend in the Dominion to-day—the most largely sold blend of any country in the world in proportion to population. Thus,if the name "Amber Tips" is onthe packet, you know that it contains the finest, purest and best tea that can be produced for the money—that it contains a tea which is so pure and healthful that it can be used by children, and by those with the weakest digestion, without harm. jiSfc is also well to remember that " Amber Tips" gives more cups of delicious, fragrant tea of delightful flavour. Thus it still costs you less than othersit is still the cheapest tea in the Dominion, even though the prices have been slightly increased. We believe that the housewives of New Zealand would rather secure the finest value that can be given—even at a slightly increased price—than that quality ana values should be cheapened. It is now for you to show whether you approve of this decision or not.

i/io ( a/-, a/a p»r ib. The only tea that hat to increase ill pricet—the foregoing will tell you why. For Over Half a Century —more than 50 years age Bennington's was the approved family medicine for all ailments of the cheit and throat. So it it to-day, for throughout Australasia KB has won iti laurels in the stern test of 50 years service. That it is as effective today as ever is indicated by letters like this • Ifrj. Jf, Ouy a! the Terminal Sitcl, Wanganuiy writtt at follows ; " This it to certify that I have used f' Bonningt«n*s Irish Moss for ay child since she was two days old and always found it a remedy that ia thoroughly faliablo in avaiy way caocaniag corns, I uied tbr«« drapi ia ban a taa«;a«ahil af water when my child was only tw# ««ys •It), S>^ Iniiit on getting onnington'i Carrageen Irish Moss, avoid spurious imitations and substitutes, Buy Binmngtin V-two sizes; get the big bo'.tle because it's most economical, »

CAUSES SUFFOCATION. Without prompt relief is had in cases of croup death must follow, as the pres. ence of a false mom'braiio in the voice box causes suffocation. Chamberlain's lough Kemedy loosens this membrane ami causes the child to expell it by vomiting. It is prompt in its action anil certain in its results. If given at the first symptoms ttie attack will be warded oil. Sold by all Chemists and Storekeepers,