Page 7 Advertisements Column 4

Taranaki Daily News, 28 July 1915, Page 7

Why Tea Costs More— Information of Vital Interest to Every Woman. The factors responsible for the enormous rise in the wholesale price of tea—increasing its average cost to the tea merchant by no less than 2id. to 3d. a lb. since the war started—have already been dealt with in earlier articles of this series The reasons why "Amber Tips" Tea has been forced to increase its prices by 2d. per lb. have also been fully detailed. In considering the matter, it is well to remember that during the last nine years there has been absolutely no other increase in price in " Amber Tips," although to-day the cost of labour and packing alone has more than doubled. The cost of labels, cartons, and packages has also increased yeai by year—while tea was rising steadily in price even before the war started. Tea experts have always been surprised at the remarkable value, wonderful quality and purity given in "Amber Tips " at so low a price. No other brand has been able to offer such good value and hence the sale of "Amber Tips" has increased year after year, until to-day it is the most popular brand from the North Cape to the Bluff, selling millions of packets throughout the Dominion. But you will readily see that the article giving the best value is the one most affected by the heavy increase in price of raw material. Not so with an inferior tea sold at the same price, because its margin of profit—the difference between cost and selling price—is much greater. The average increase of 2id. to 3d. per lb. in the price of tea faces the tea merchant with but two alternatives—he must either increase his prices or reduce his quality—unless he is to face heavy loss. Either course is reasonable, but the proprietors of "Amber Tips" have chosen the former one rather than the latter. But think the'matter out—if another brand does not raise its prices and still claims to.give the same value—surely it means that the pi-ice charged before the war was excessive—more than should be asked if good value for the money was Riven—otherwise a heavy loss must be laced by the packer. Jt is always harder to raise the price of a product than it is to reduce its j quality, and it was easier for "Amber Tips" to meet the increased coat by giving an inferior article by adding lowgrade inferior teas. i!ut the "Amber Tips" standard has been set its the highest thatean be given al the price— ilie best value that can be obtained for the money—and this standard will still be maintained. Only 2d. per lb. more is asked, and that 2d. per ib. ensures the tinest tea that can be purchased in the world at the .same price. This seems rather a bold statement, but we are prepared to back it up by facts. Prove it for yourself. Write to your friends in England, Australia, Canada, or elsewhere —seir! them a packet of "Amber Tips" and ask ilium if they can secure the sanio value, quality, purity, and llavoiirfor even lid per lb. inure. Alter all is said and done, surely ilie increase in cost is but smal! when one considers {bat the finest value in the world is being secured—a tea which is so absolutely pure and |i::e thai it can readily be taken by children and by those, of Ilie weakest die. ..i-on. The n. too, " Amber 'I ;;'.s "is the most i economical tea because it gives more cues per II). of the delicious refreshing beverage— the cost per cup is less, so i'uat von are still saving money and economising. 102 /ZmbgpZPxps l/ 10, 2'-, 2;2 per Ib. The mil H tea that has In im-r.nsr it* prices—tin: [art'i/niii,/ nit I tell you why. WHAT \VK DO U.AiAI. 'Pneumonia generally results from a cold or an attack of influenza. hut can be prevented if Chamberlain's Cough l!e----nierty is t:\ken at the first symptom of cither. {Many people who have hail every reuson to fear pneumonia have warded it «!f by the prompt use of this remedy. We don't claim that Chamberlain's Cough Remedy wi l ! cure pneumonia, but that it ivill prevent it if taken at the first, symptom of a cold, influenza or hrnnrhitil trouble. Sold by all chemists and storekeepers.