Page 7 Advertisements Column 3

Taranaki Daily News, 26 July 1915, Page 7

[j iea Costs More—The Third Article of a Series dealine: with a question which vitally affects every housewife. The increased demand for tea today is due to to the fact that huge quantities are wanted for the 25 million men under arms. The Heads of the Armies of the world know that there is no drink so stimulating and beneficial, and hence thev must have tea for their men no matter what it costs. Then, too, at the stroke of a pen, the great Russian Nation lias' been turned into a tea drinking people, and the money previously spent on' Vodka is now avail tide for the purchase of tea. But /there is only a limited supplv'of tea and that'supply is not suflicient to fill the present requirements. Hence at the tea auctions in Cevlon it has risen in price month by month, until to-day it costs the packer to 3d per lb. more than in August last.

This, of course, affects New Zealand very greatly, for the finest tea in the world h:is been sold here at prices which cannot be equalled. Although this seems a bold statement, it is one that will bear the closest investigation. For instance, a great proportion of the tea imports to England consist of what is known as "red stalk'', tea, the lowest possible grade—so low that it is prohibited throughout Australasia. Yet even this lowest grade is sold in England at 1/6 or more per lb., while for fine teas of the quality of " Amber Tips," 2/8 to 3/4 per lb. is asked. Tea cxpertß the world c-rer are astonished at the remarkable quality, flavour, fragrance and value given in "Amber Tips" at so low a price, and it is because no better value can be obtained anywhere, that "Amber Tips" is today the most popular brand in New Zealand, Millions of packets of "Ambers Tips" are sold per annum... It is stocked in every shop from tho North Cape to the Bliiff. Only exceptional value could be responsible for so exceptional a sale. But fine tea is now costing the "Amber Tips" Proprietors, as well as other tea merchants, an average ol'25(1. to 3d. per 11). more than in August, l'/l-J. Therefore, if a fair price was charged before the war. the tea merchant is to-day faced with an enormous loss should he continue to pack the same quality at. his old prices. Of couro there is the alternative"of cheapening the quality by an admixture of inferior, less healthful, teas. The "Amber Tips" Proprietors Were; advised by many to do this, .but. instead thev decided to raise the price by 2d. per lb", and to continue to give the public that same splendid value which has always been associated with the nam'; "Amber Tips." Now, .Mrs. Housewife, wdiat is your opinion of the whole matter? Would you rather have tho same delightful flavour, (juality, purity and valuo and pay a penny' a Mb. packet lint you say "other teas have not been raised in prices," Jf so you can readily see that cither excessive prices were charged before the war -so excessive that even an extra 2Jd. or iid. in cost, per lb. still enables a profit to be made —or quality must bo reduced, olhera heavy loss must, be faced. But even at increased figures Amber Tips is still the cheapest tea you can buy. Cup for cup, value for value, nothing else can equal it. while it is so pure and healthful that it can be taken by even those of the weakest digestion. Surely these facts should weigh with you. Consider them carefully-—write and tell us your conclusions. We believe that you wantqnality and that,you want value. For that reason we have raised our prices because only by doing so can we continue to give you the same honest quality and the same honest value. 101 1/10, 2/-, 2/2 per lb. I The only tea, that has to increase its I prices—the foregoing will tell you why '