Page 6 Advertisements Column 4

Taranaki Daily News, 23 July 1915, Page 6

Costs More i The Second Article of a 1 serien that. Every Housewire Should Read, fit is indeed hard for the New Zealand housewife to realise the remarkable changes that have occurred in the tea trade within the !;tet eight month? —changes which have resulted /in"' greatly increased prices. As was shown iu the lirst article of this series, tea is in meat demand as thebeverace of the.2s ntillion men who are under arm? to-day, due to the-fact that it is tlie most stimulating and invigoratin" drink —easily transported and easily handled. But there is another element \v)iich exerts almost as great an influence in'the steadily rising cost of tea. This factor is Russia with its enormous population of over 160- millions, which, at the stroke of a pen—in almost a single night—has been turned into natior of tea drinkers. What this means is readily seen when one considers that until September last the Russian people consumed less than 1 lb., of tea per head per annum ; whereas in oiit own. Maoriland. the average is oyer of tea per head per annum. Moreover, the money previously spent on other beverages by Russia is now available for tea. Hence at the tea auctions, enormous quantities have been bought by Russian representatives, who readily pay increasing prices to secure what they want. As a result, tea to-day costs the blender in New Zealand an average of to 3d. per lb. more than eight months ago, and, unless he is to face an enormous loss, he has only two alternatives —to reduce his quality or increase his prices. Either course is reasonable, and there is no escape—unless, before the war, he was charging an excessive price for inferior tea. If so, he is still able to sell the same grade at the old figure and probably still make a good profit. "Amber Tips" policy has always been to give the best value the world can produce at the most reasonable prices. It has been decided to continue this policy, therefore the price has been slightly increased—by 2d. per lb. Although advised by many to reduce costs by the admixture of harsher, inferior and lets healthful teas, the proprietor* are determined to maintain that standard of quality and value which lias made "Amber Tips" the most widely sold blend in the Dominion to-day—the most largely sold blend of any country in the world in proportion to population. Thus, if the name "Amber Tips" is on the packet, you know that it contains the finest, purest and best tea that can be produced for the money—that it contains a tea which is so pure and healthful that it can be used by chilnren, aud by these with the weakest digestion, wlthoat Win. JJt is also well to remember thai " Amber Tips" gives more cups of delicious, fragrant tea of delightful flavour. Thus it still costs you lew than othersit is still the cheapest tea in the Dominion, even though the prices have been sliffhtly increased. We believe that the housewives of New Zealand would rather secure the finest value that can be given—even at a slightly increased price—than that quality and values should be cheapened. It is now for you to show whether jou approve of this decision or not.

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